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Strategy, Design & Technology for Content Marketing.

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2012-Jan-17

On Using Pinterest for Business

The focus of this post may be on the retail industry, but all businesses (B2C and B2B) should be taking note of how to use this growing social platform. Site visits to Pinterest went up 4,000% in just the last six months! Find out how to use it and get started...

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2011-Oct-24

On White Papers: Do they still Work?

The answer is yes. There are plenty of metrics to prove it, like: 83% of tech buyers say white papers were influential in their final purchase decision. But just as important is the channels by which you drive people to those white papers. Activation is as important as the content [...]

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2011-Oct-24

On IBM Embracing Gaming

CityOne is over a year old — and INN0V8 is pushing 3 — yet they are still making news for being as ground-breaking as they were when they were launched...

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2011-Sep-23

IBM Innov8 & CityOne Serious Games Overview Video

Phaedra gives a guided tour of INN0V8 and CityOne — two serious games made by Centerline and IBM — detailing how the simulation experiences drive deeper understanding of tech and real-world effect.

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2011-Sep-16

On The Upside (And Downside) of Measurability

Sometimes being able to see if something works well can keep you from doing it. Digital marketing falls into that category. But don't let the ability to measure how well something works scare you aware from doing it.

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2011-Oct-28

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2011-Oct-28

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2011-Oct-28

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