Approach and offerings

It's all about context, content and connections.

With 20 years of experience working with IBM, GE, Lowe's Home Improvement and other world-leading brands, we know how to craft strategic content plans for intricate buying processes. We're experts in telling complex stories beautifully. And we understand that unless content and experiences drive engagement, leads and —ultimately—sales, then marketing has failed.

Our Approach and offerings are built around:

cube icon

Understanding context – through an intrinsic understanding of your goals, your brand, your audience and the value they crave.

Crafting accountable, creative content and experiences that will engage and provoke. It's an ecosystem of content in the channels your audience prefers.

And continually improving the connections that are made through data and insights sparked by your makerting actions in near real time.

pencil

Each Marketing Challenge is Unique.

That understanding of context, content and connections are the foundational blocks of Agile Marketing Frameworks, tuned to the specific challenge you're facing. And the Framework, in turn, allows us to partner with our clients to create and place strategic, value-laden content and experiences.

But the exact mix of specific tactics, deliverables and actions of each solution will be unique. Those capabilities and services collect under three interconnected intentions: Strategic Thinking; Creation, Placement and Action; and Applied Knowledge.

Strategic Thinking

Marketing strategy is more than a noun...more than a guidebook. It's a verb. It's action-oriented thinking about the market opportunity and your audience. It permeates every step of the marketing process.

beginning origami

Solutions to unique marketing challenges require an ability to mix and match the right skills and actions...to navigate unknown situations through expertise and proven process.

We dedicate ourselves to becoming experts on your market landscape, your audience and the channels they prefer, your business goals and much more. But we go beyond simply documenting the information and creating a road map. This information is imbued in all our content creators' work; and is questioned and checked at every point in the implementation process.

beginning origami

Strategic Thinking

Answers the Questions:

  • Who are you trying to reach?
  • How will you reach & influence them?
  • What is the holistic marketing plan?

Through:

  • Audience Research & Persona Development
  • Messaging & Positioning
  • Channel & Engagement Planning

Research & Planning

  • Audience Research & Persona Development
  • Messaging & Positioning
  • Customer Journey Mapping
  • Campaign Strategy
  • Technology Planning / Evaluations
  • Content Modeling & Governance
  • Customer Experience Programs
  • Content Inventory & Audits
  • UX Strategy & Evaluations
  • Program KPIs, Benchmarking & Measurement Planning

Channel Strategy

  • Search Strategy
  • Channel & Engagement Planning
  • Media / Influencer Relations Research & Planning
  • Social Media Strategy
  • Paid Media Planning (display, social traditional)
  • Marketing Automation Planning

Creation, Placement & Action

Marketing may now be content-centric, but simply creating content is never the final act of marketing. Placed content—on owned, social and paid channels—becomes the central point of an ongoing experience. One in which both brand and audience are active participants, responding to and adding to the ecosystem.

folded origami

After we’ve internalized every critical aspect of your business, we set about producing high-quality, context driven content that educates and persuades your audience on the right channels.

We create an ecosystem of content for your business that’s informed by the mindset of your audience. We simplify complex information through impactful storytelling. We’re experts at copywriting, video and film production, motion graphics design, mobile and web design and development, social media planning and design and much more.

final origami

Creation, Placement & Action

Answers the Questions:

  • What's the message?
  • What's the vehicle?
  • How do we engage with audiences?

Through:

  • Creative Concepting & Storyline Development
  • Animation & Motion Graphic Design
  • Social Media Management

Story

  • Creative Concepting & Storyline Development
  • Brand Identity & Design
  • Editorial Planning
  • Event Storytelling & Presentation Design

Creative

  • Animation & Motion Graphic Design
  • Social Content Writing, Design & Development
  • Responsive Interactive Design & Development
  • Infographic & Data Visualization
  • Sponsored Content
  • Article & Whitepaper Writing
  • Film / Live Production
  • Music Composition

Engagement

  • SEO / SEM Implementation
  • Media / Influencer Relationships
  • Social Media Management
  • Marketing Automation Implementation & Optimization
  • Paid Media Buying & Placement (display, social, traditional)

Applied Knowledge

We view marketing as market research. Resulting actions and reactions to your content are the keys to incrementally better marketing and engagement over time.

flock of cranes

Collecting data to measure your marketing isn’t enough. You must collect the data with intent – to understand both what worked (or didn’t) and why. It is a process of collecting, analyzing, uncovering insights, and taking rapid action.

With every marketing endeavor, we create a measurement plan that will allow us to measure efficacy in relation to real business goals. But it also allows us to use collected information — like how and when people share — to revise our understanding of our audience, the channels in play, and the messages that are resonating most.

flock of cranes

Applied Knowledge

Answers the Questions:

  • What are the KPIs?
  • What are the outcomes?
  • What did we learn?

Through:

  • Campaign monitoring & iteration
  • Website & Content Analysis
  • Paid Media Management

Analysis & Measurement Design

  • Website and Content Analysis
  • Social Program Analysis & Measurement
  • Campaign Measurement
  • Lead Nurture Measurement Design

Continuous Monitoring

  • Campaign Monitoring & Iteration
  • Share of Voice Monitoring
  • Social Media Monitoring
  • Content and Website Performance Monitoring
  • Paid Media Monitoring

Our Toolbox

Strategic Thinking

  • Who are you trying to reach?
  • How will you reach & influence them?
  • What is the holistic marketing plan?

Research & Planning

  • Audience Research & Persona Development
  • Messaging & Positioning
  • Customer Journey Mapping
  • Campaign Strategy
  • Technology Planning / Evaluations
  • Content Modeling & Governance
  • Customer Experience Programs
  • Content Inventory & Audits
  • UX Strategy & Evaluations
  • Program KPIs, Benchmarking & Measurement Planning

Channel Strategy

  • Search Strategy
  • Channel & Engagement Planning
  • Media / Influencer Relations Research & Planning
  • Social Media Strategy
  • Paid Media Planning (display, social traditional)
  • Marketing Automation Planning

Creative, Placement & Action

  • What's the message?
  • What's the vehicle?
  • How do we engage with audiences?

Story

  • Creative Concepting & Storyline Development
  • Brand Identity & Design
  • Editorial Planning
  • Event Storytelling & Presentation Design

Creative

  • Animation & Motion Graphic Design
  • Social Content Writing, Design & Development
  • Responsive Interactive Design & Development
  • Infographic & Data Visualization
  • Sponsored Content
  • Article & Whitepaper Writing
  • Film / Live Production
  • Music Composition

Engagement

  • SEO / SEM Implementation
  • Media / Influencer Relationships
  • Social Media Management
  • Marketing Automation Implementation & Optimization
  • Paid Media Buying & Placement (display, social, traditional)

Applied Knowledge

  • What are the KPIs?
  • What are the outcomes?
  • What did we learn?

Analysis & Measurement Design

  • Website and Content Analysis
  • Social Program Analysis & Measurement
  • Campaign Measurement
  • Lead Nurture Measurement Design

Continuous Monitoring

  • Campaign Monitoring & Iteration
  • Share of Voice Monitoring
  • Social Media Monitoring
  • Content and Website Performance Monitoring
  • Paid Media Monitoring