More than an approach. A framework for problem solving.

In reality, the problem solving process is messy. It’s countless orbits around and across the ideal path from understanding to implementation and back again. But if this straightforward, simplified version of how we help you accomplish your goals clarifies how we’ll work together… well, then it’s a good metaphor for how the process should feel.

EXPLORE & INTERNALIZE...

We comprehensively learn your organization in order to identify strategic marketing opportunities. And by becoming experts on your audience, we discover the ways to best reach and engage them.

  • Organization Structure & Process

  • Business & Communication Goals

  • Brand

  • Audience

  • Current Content & Tactics

ESTABLISH STRATEGY FOR...

We formulate the ways to optimize your people and marketing processes. This starts with a systematic approach to enacting audience engagement and better aligning your people and processes.

  • Organization Improvement

  • Process Implementation

  • Content Creation & Activation

  • Engagement & Action

  • Measurement & Optimization

CREATION & PLACEMENT OF CONTENT...

We ensure your internal and external messages are heard. By mapping content creation and activation, we get your message in front of your target audience at the right time. And by implementing organizational and process changes, we help transform your business’ digital marketing strategies and efficacy.

  • Right Message & Medium

  • Best Channels at the Optimal Time

  • Engagement Management

  • Real-Time Creation & Response

CONSTANT IMPROVEMENT THROUGH DATA...

Creation and placement of content is never the ultimate goal. Continual improvement of marketing communications and processes is the goal. Defining programs for monitoring and measuring is essential to document effectiveness and iterate.

  • Success Measurement

  • Social Monitoring

  • Benchmarking & Recommendations

  • Adjustment & Re-use

To learn more about our problem-solving framework and how it's put into practice, explore the marketing solutions we've provided for our clients.