Blog posts by
Cait Smith

I once raided my dad’s Craftsman tool chest, fished out the tools I needed and turned my family’s wok into a snow sled. (I was promptly grounded.) I still do this today, except I use digital tools to transform communication challenges in to user-centered experiences and meaningful messages. I’m fascinated by how people think and am constantly chasing down a deeper understanding of how technology is shaping the way humans communicate, interact with and absorb information online. As an unyielding user advocate, I believe the interconnected fields of decision science, user experience and content marketing are blowing the doors open to unprecedented opportunities in digital communication.With roots in storytelling, business strategy and ux design, I collaborate with exceptionally talented colleagues and clients to design memorable brand experiences built on empathy, user research and business goals.


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