Examining the brave new world of marketing

Familiarity Blindness Is Undermining Your Content

In the age of digital transformation, we’ve talked a lot about the customer journey, elevating customer needs over company needs, and abandoning the product-centric marketing strategies we once held so dearly. This ideology has served as a rallying cry for all reaches of our organizations, a pure and altruistic North Star. On its shoulders we’ve […]

Greg Harbinson

Mar 15, 2018

The umbrella effect: Helping IBM give cover to an industry in flux

Working at Centerline means knowing you’re part of a team that adapts and excels in, quite often, the most time-crunched scenarios. It’s a reputation we’re proud of, which has earned clients’ trust in us to — simply put — get $&!% done. Which is why we’re doubly proud of the work we partnered with the IBM team to create […]

Craig Walker

Feb 20, 2018

Centerline Austin Office Opens its Doors

It is with a great deal of excitement that we announce the Centerline Digital office in Austin, Texas is officially open! The new office is located in the WeWork Domain building located at 11801 Domain Blvd. “Our focus has, and will continue to be, serving clients in the most creative and efficient ways possible,” said […]

Tami Gaythwaite

Chief Operating Officer

Aug 29, 2017

Create Content Quickly When You Don’t Have All The Information

We work with clients that operate in rapidly evolving industries, often marketing complex product offerings to many different types of stakeholders. There’s a lot of information about the target audiences we need in order to steer the content we produce, but the unfortunate reality is that we don’t always have the time or resources to […]

Greg Harbinson

Aug 15, 2017

Amazon’s New Influencer Marketing Program will Fail—Though There Could be Light

I stumbled across an article on AdWeek today: “Improved Social Media Metrics Boost the Value of Influencer Marketing to Merchants.” In short, the article introduces Amazon’s Influencer Program (currently in beta) that enables social media influencers with shoppable content (think big time fashion, makeup, technology, and lifestyle social media influencers) to use a vanity URL […]

Christian Sullivan

Jul 31, 2017

Centerline + HQ on Glenwood South

As you may have read the other week, Centerline Digital and the HQ Community are partnering to open up our Glenwood South location to bring together innovators, creators, and entrepreneurs, together in one space. Our vision is to create an environment of like-minded makers and creative problem solvers who share ideas, uncover new approaches to […]

Charles Long

Jul 13, 2017