Examining the brave new world of marketing

Feeling the value of public power

When was the last time you gave serious thought to where your energy comes from? The next time you make that daily commute home, take a moment, look around and retrain your eyes. Power lines often get erased from our worldview. Most of us only care when the electric bill is too high, or when […]

Andrew Martin

Dec 5, 2018

‘Chasing the blueberry season’ with IBM Food Trust

Groundbreaking. It’s one of those words that’s overused and often underwhelming. But in a few instances, when something has truly enhanced how we live, it’s the only thing to say. IBM Food Trust is doing just that. Powered by the IBM Blockchain Platform, this solution is doing what food providers and food safety specialists have […]

Josh O'Dell

Associate Creative Director

Nov 14, 2018

2018 Spotlight 509: Stoking Our Creative Fires

A culture of creativity can’t be manufactured. When it manifests, it’s because of great leadership — yes — but equally important, it’s fostered from the ground up. Think of it like building a fire. Sparks fly in the form of shared beliefs. Ideas smolder and spread until your culture connects you to those around, providing […]

Craig Walker

Associate Creative Director

Aug 29, 2018

86,400 seconds to furnish the future

The late Jim Valvano, one of college basketball’s iconic coaches, once said, “There are 86,400 seconds in a day. It’s up to you to decide what to do with them.” Centerline recently spent those seconds assisting The Green Chair Project, a non-profit organization doing life-changing work for families throughout Wake County. That’s no exaggeration. These […]

Marc Thaler

Aug 2, 2018

Familiarity Blindness Is Undermining Your Content

In the age of digital transformation, we’ve talked a lot about the customer journey, elevating customer needs over company needs, and abandoning the product-centric marketing strategies we once held so dearly. This ideology has served as a rallying cry for all reaches of our organizations, a pure and altruistic North Star. On its shoulders we’ve […]

Greg Harbinson

Mar 15, 2018

The umbrella effect: Helping IBM give cover to an industry in flux

Working at Centerline means knowing you’re part of a team that adapts and excels in, quite often, the most time-crunched scenarios. It’s a reputation we’re proud of, which has earned clients’ trust in us to — simply put — get $&!% done. Which is why we’re doubly proud of the work we partnered with the IBM team to create […]

Craig Walker

Associate Creative Director

Feb 20, 2018