Examining the brave new world of marketing

Addy Award Wins: Revisiting Centerline’s Creative Versatility

When you get down to it, marketing done well is really strategic storytelling that compels your audience to learn more, think differently, act faster. The stories can be told in many forms and fashions. Here are two examples that demonstrate the creative and strategic versatility that Centerline brings to the table. Each one recently earned […]

Associate Creative Director

Mar 5, 2019

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IBM THINK 2019: Giving Our Best Out West

Here at Centerline, we are big believers that everyone has a story to tell. And just over a week ago in San Francisco, it felt like everyone told us theirs. That’s an exaggeration, of course. But this is not: Over three days at Think 2019, IBM’s flagship technology conference, Centerline conducted more than 100 hour-long […]

Associate Creative Director

Feb 25, 2019

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Striking Gold with Data-Driven Creative

Here at Centerline, we pride ourselves on accurately reading the marketplace, anticipating our clients’ needs and, when necessary, pivoting accordingly. It’s a collective skill that comes from asking a lot of questions… and then finding the answers. Our partners at Protegrity recently turned to us for that very reason. Rather than market to the masses, […]

Jan 28, 2019

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Feeling the value of public power

When was the last time you gave serious thought to where your energy comes from? The next time you make that daily commute home, take a moment, look around and retrain your eyes. Power lines often get erased from our worldview. Most of us only care when the electric bill is too high, or when […]

Dec 5, 2018

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‘Chasing the blueberry season’ with IBM Food Trust

Groundbreaking. It’s one of those words that’s overused and often underwhelming. But in a few instances, when something has truly enhanced how we live, it’s the only thing to say. IBM Food Trust is doing just that. Powered by the IBM Blockchain Platform, this solution is doing what food providers and food safety specialists have […]

Associate Creative Director

Nov 14, 2018

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2018 Spotlight 509: Stoking Our Creative Fires

A culture of creativity can’t be manufactured. When it manifests, it’s because of great leadership — yes — but equally important, it’s fostered from the ground up. Think of it like building a fire. Sparks fly in the form of shared beliefs. Ideas smolder and spread until your culture connects you to those around, providing […]

Associate Creative Director

Aug 29, 2018

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