Posts by: Centerline
The Tragedy and Potential of B2B RomanceWe want proven reliability, measurable improvements, and cost savings in our purchases. But those don't excite us. Behind all these numbers, there are qualities that do more than catch an accountant's eye.
Every product has ideas, potentials, promises... all the people that can be reached, the markets that can be turned around, the planet that can become better than it was. These unquantifiable and immeasurable possibilities do to a listener what no numbers can ever accomplish: inspire.
Prepare for the Upcoming SEO Apocalypse: Content Strategy is NowMarch has brought an apocalyptic movement to the online world; Google is modifying its algorithms to regulate SEO to a purely foundational stance. Sites that are heavily optimized and backed by purchased, bulk backlinks will soon find themselves penalized at best - and de-indexed at worst.
Big Idea, Compact PackageA great marketing script is a big idea in a compact package. The aim is to have your audience hear the big idea, and instantly wonder how they can apply that big idea to their life, business, and future. Details are great, but it's the big idea that gets them to lean forward and go somewhere new.
The Centerline Story Multiplier...Now it's not about information any more — how much faster a product is, how many new features it has, and certainly not how much you talk about it.
Sure, these things still matter. But if anyone's curious about your product, they'll shout a question into a voice-enabled smartphone and have all the information in seconds. So let's go back to that conditional statement.
You have to make them curious.
Being Efficient on the Web — Everyone WinsWe've been spoiled by the low cost of storage media in recent years, and have gotten sloppy and lazy with making data storage efficient.
Recent events may be a great catalyst to entice web designers and developers to universally accept efficient practices such as minification and optimization.