Posts by: Devin Asaro
In The Making: Guide for Episodes 1-12
Every two weeks for the past six months, I’ve sat down and talked with a content strategist or UX designer about their work. Mostly we’ve talked about how we’ve gotten to where we are now, untangling the twisted paths that most of us take to arrive at our odd, inevitably hybrid disciplines. I’ve mostly done this […]
Devin Asaro
Dec 1, 2015
In The Making: Episode 12 – Vertical Transitions with James Callan
In this episode I talk to James Callan. James is a Senior UX and Content Strategist at interactive agency, Substance. Like me, James started as a copywriter, and has increasingly moved more into the realm of content strategy and UX as his career has progressed. James has recently gone through a number of transitions, including moving from working in-house as a content strategist […]Devin Asaro
Nov 17, 2015
In The Making: Episode 11 – Finding the Voices of Work and Self with Georgy Cohen
Georgy Cohen is Associate Creative Director, Content Strategy at Oho Interactive, and also a co-founder of the blog MeetContent, which is a great resource focusing on content strategy for higher education. I was really excited to talk to Georgy because I’ve been a big fan of her writing for years, specifically her work on the […]Devin Asaro
Nov 3, 2015
In The Making: Episode 10 – Bridging UX and Marketing with Jess Hutton
In this episode, you’ll hear from Jess Hutton, a Content Strategist at Clearlink. Lately, Jess has found herself gravitating more towards the role of user experience designer. We talk about her journey toward UX design, how to work with SEO experts to optimize your content and why UX is really everyone’s job regardless of title. If you would like to […]Devin Asaro
Oct 20, 2015
In The Making: Ep. 9 – Writing as a Design Discipline featuring Michael Metts
In this episode of In the Making, I speak with my friend Michael Metts, who is Lead UX Designer/Writer at Wolfram. Michael and I talk about his focus on the visual elements of content strategy, and how the role of the copywriter has shifted from marketing to design. Past Episodes: In the Making: Episode 8 […]Devin Asaro
Oct 6, 2015
In The Making – Ep. 8 – The road to conversion copywriting with Joel Klettke
In this episode of In The Making, I talked to Joel Klettke, owner of Business Casual Copywriting, a conversion-based copywriting company that he started a little over two years ago. Joel and I discussed his background and how he sees copywriting as a mesh of creativity and science/analytics. We also discuss the challenges of running a digital marketing […]Devin Asaro
Sep 22, 2015
In The Making: Ep. 7 – Content Strategy in Higher Education with Amanda Costello
In this episode I talk with my friend Amanda Costello, who is Lead Content Strategist at the University of Minnesota, College of Education and Human Development. She’s also the closing keynote at this year’s Confab Higher Ed, and the former director of MinneWebCon — now how are those for credentials? We discuss content strategy in higher […]Devin Asaro
Sep 8, 2015
In The Making: Ep. 6 – The Ever-Changing Role of the Content Strategist
In this week’s episode, I chatted with Ronell Smith, a fellow content strategist, Moz associate, and independent consultant. We dove into a conversation about the many aspects of content marketing, including how to be a “solutions finder,” and why the need for great content has changed advertising. Listen to our conversation for more, as well as a discussion on […]Devin Asaro
Aug 25, 2015
In the Making: Episode 5 – Entrepreneurship in Content Strategy with Mike King
An old colleague of mine, Mike King, and I caught up in this episode of In the Making. Mike ventured into the unknown of starting a business after job hopping, a career in music and a bike accident that left him with hospital bills and a need for some cash flow. Entrepreneurship suited him and his company is now the growing digital agency, […]Devin Asaro
Aug 11, 2015
In The Making: Episode 4 – CX vs. UX, The Hawthorne Effect and Change Management
In our latest episode of In The Making, I got together with Steven Keith, our Executive Director – Strategic Consulting, who heads up the Marketing Change Management program at Centerline. Steven has been heavily involved in studying customer experience as well as implementing organizational change solutions in large corporations. Sound bite from this episode: “Here’s a really disgusting […]Devin Asaro
Jul 28, 2015