Posts by: Mary-Hanley Coleman

Client Talks: Brand Perception

Client Talks is a series of conversations between an agency and client, focusing on Content Marketing. For our final installment, John Lane, chief strategy officer at Centerline, sits down with Jason Poblete, content marketing manager at IBM Analytics: World Wide Public Sector. Check out their previous conversations here. Brand perception – it’s top of mind […]

Sep 16, 2016

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Content Marketing Round-Up

It’s been a pretty huge year when it comes to rebranding – just think Uber, Instagram and Netflix. Another name to add to that list? Energizer. After 27 years, the pink bunny’s getting a makeover. Who else is getting a makeover? Apple’s marketing direction when it comes to the Apple Watch. They’ve trying – hard […]

Sep 14, 2016

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Centerliner News: New Leadership Hires

This month, we’ve added two new hires to our Leadership Team. Get to know senior writer Dave Ellis, and account director Julie Kettler! Dave Ellis has joined our Creative team as a senior writer. In this role, he will collaborate with our project management, account management and the rest of the creative team to deliver […]

Sep 13, 2016

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Events: Content Marketing World 2016

Last week, we jetted off to Cleveland for Content Marketing World, Momocho and Mark Hamill. If somehow you’ve missed our excitement, we were honored to be there as students of content marketing, as well as finalists for Content Marketing Agency of the Year. While we didn’t win, we want to sincerely congratulate all the finalists […]

Sep 12, 2016

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Client Talks: Disagreements

Client Talks is a series of conversations between an agency and client, focusing on Content Marketing. For our third installment, John Lane, chief strategy officer at Centerline, sits down with Jason Poblete, content marketing manager at IBM Analytics: World Wide Public Sector. Check out their previous conversations here. Every now and then, agency-client relationships encounter […]

Sep 8, 2016

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Client Talks: Prioritization

Client Talks is a series of conversations between an agency and client, focusing on Content Marketing. For our second installment, John Lane, chief strategy officer at Centerline, sits down with Jason Poblete, content marketing manager at IBM Analytics: World Wide Public Sector. Check out the first installment, focusing on limited budgets, here. Prioritization – we’ve all […]

Sep 2, 2016

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Innovate Raleigh: Spoonflower

“Spoonflower really exists at the intersection of North Carolina’s textile past and it’s technology future. It really is kind of a company that you can’t imagine having emerged anywhere else.” – Stephen Fraser, Co-Founder, Spoonflower Centerline is proud to be working with Innovate Raleigh on their Makers + Doers campaign, which aims to “bring to […]

Aug 31, 2016

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Content Marketing Round-Up

The last content marketing round-up had a theme of not really having a theme. We continue that, for the most part, for the latest installment of the content marketing round-up. Well, that’s not entirely true. Both articles featured in this round-up are focused on the future of creative. From the rise of vertical video to the […]

Aug 30, 2016

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Letting Music Lead the Way: IBM Storage

In a squad meeting, Composer/Sound Designer Joe Basile mentioned the idea of an orchestra as a metaphor for everything working together. While the idea wasn’t right for that particular project, it was perfect for a product launch for IBM Storage. Despite multiple setbacks and snowy weather, the team pulled off the near impossible – making […]

Aug 26, 2016

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Client Talks: Limited Budgets

Client Talks is a series of conversations between an agency and client, focusing on Content Marketing. For our first installment, John Lane, chief strategy officer at Centerline, sits down with Jason Poblete, content marketing manager at IBM Analytics: World Wide Public Sector.  Budget is always a major concern – for both parties. How do you […]

Aug 25, 2016

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