Posts by: Steven Keith
The 40 Most Important Questions to Ask Your Content Marketing AgencyOver the years, we have collected questions our clients have asked us about what they need content marketing to do for them and how we will accomplish their goals. From that list, we have compiled a scoring sheet you can use to gauge your content marketing partner. or at the very least, you'll have a good basis for starting the discussion.
Managing Change: Marty Neumier’s The Designful CompanyHow many business books do you own whose value and relevance is undying—books that you keep opening and sourcing throughout your work—books that you keep buying for your prized clients and peers? I have only one. And it couldn’t be further from the galvanized curatta of Harvard Business Review; however, it’s the one that should top it.
CXO Content Conversations Part 1: Is Your Content Lacking Eminence?Have you ever thought to yourself "We are so damn good at what we do, but not enough people know it." If so, you have a communications problem. And if other people (your customers) arent helping you tell your story, you have an eminence problem.
Every company has an opportunity to build eminence. You just have to be willing to walk the walk before you talk the talk. And I use the word "build," deliberately because it rarely happens quickly. So here's five ways to create eminence.