Behind the Scenes: Making Tape Cool Again
Feb 2, 2015
The creation of one of our recent projects, IBM Tape Systems for Cloud, was unique for a variety of reasons. For one, this project was built using practical elements. A live-action shoot of this nature involves the use of props that are filmed on a set to create a hand-made look.
A key aspect of pre-production was the use of storyboards and scripting. We created a detailed storyboard that included each scene of the video, which allowed the client to see and approve examples of what the final piece would look like. It was vital for the colors, props and script to be finalized before shooting, in order to create the right props and stage setup.
The creation of this piece required intensive pre-production and planning. Because we were using live props instead of computer graphics, changes after shooting would be time consuming. So, it was important to get it right on the first try.
An atypical part of this shoot was the amount of math involved. Everything from the scale of the props, to the size of the stage, to the camera distance had to be calculated to ensure that it would look like a digital animation.
All the planning during the pre-production phase resulted in a nearly seamless production phase. See below for some behind the scenes photos, and then watch the final version to see how it turned out.
To learn more about our work, check out some of our other projects.
When I was in elementary school, I would get in trouble for doodling in the margins on homework and tests. So, I had to start carrying around a "doodle pad" to keep those important papers clean. That doodle pad has now taken form in my planner, sketch pads and Field Notes. And, some of my best ideas come from putting pen to paper. While I got a degree in business marketing, I let my creative side out through freelance graphic design while in school. Post graduation from NC State, I worked in PR, then went on to get my Masters of Global Innovation Management in France. When I came back, I still found myself wanting to fuse together marketing and creative in a job. I wasn't sure that job existed until I found my role at Centerline as a Marketing Coordinator/Graphic Designer. Now I enjoy using my skillset to develop strategies that further the growth of Centerline as a whole.