Centerline’s Top 5 Projects of 2016
Dec 21, 2016
We were lucky in 2016 – we got to work on a lot of insanely creative, kick ass projects. While the list of great, compelling, challenging projects is long, a few projects definitely stood out.
Here they are – our Top 5 Projects of 2016:
I think what made the Shelterbox project so special was having the whole agency rallying behind a good cause and doing what we do best – volunteering our time for something that we feel passionate about.
We came up with the idea of the 48-hour project because we were trying to think of a low-impact way to help a pro bono client. Instead of stretching things out over several months, we fit everything in to two days, and created some really great stuff in a short amount of time. The amount of assets we created surpassed my wildest expectations – which goes to show how creative and inspired everyone was by the cause. I wasn’t surprised by the great participation, because people were so eager to get out their ideas and work on something new.
What was unexpected – but so great – was the camaraderie that developed between people who had never worked together before. There was such a strong sense of team during the experience, and it impacted relationships moving forward. Friendships were created over those two days.
Jennifer McMinn, Senior Project Manager
The z13s launch video was my favorite project because it was also the most challenging. It allowed us to flex a combination of creative and technical muscles, and required a lot of research, time, effort, sweat, blood, tears – and I loved every minute of it.
Looking back at the final result – and how much we all learned – it was absolutely worth the extra time and effort put in to pushing the limits of what we were capable of producing.
Designing digital graphics that function on a physical surface presented such a new and interesting challenge when paired with the planning for the creation of a physical set.
Overall, the challenge of combining digital and physical with creative and technical proved to be an incredibly fulfilling endeavor.
Jesse Stormer, Motion Graphics Designer
I enjoyed directing the Innovate Raleigh Makers + Doers series because an entirely internal crew got to tell these organic stories about people in our community. Just being able to meet and witness these startups in the Triangle was amazing.
I grew up in Durham, and have lived in the Triangle most of my life, and seeing the endless possibilities of what can happen here was an amazing thing to witness, and I felt lucky to interact with the brilliant minds of the founders of the featured startups. It was educational and enlightening.
Our client, Innovate Raleigh, really gave us the freedom to do whatever we wanted to do, and trusted us to tell these stories, and tell them well. They were wonderful clients to work with. We didn’t have to sell these companies – we just got to tell their stories. I think anyone that watches the videos will have so much respect for these companies, and how they’re benefitting commerce, science, the environment and artistic endeavors.
David Puckett, Director/Interviewer
I think the coolest part of RemixIT with Watson was more internally focused – the amount of team members that got to participate and see the project completely through. This was truly a team effort, and encompassed strategy, editors, composers, project management, operations – all working together to make sure things were successful. Everyone was brought in from all departments and divisions too see the piece through.
It was also an opportunity for the composers to step outside their normal day-to-day work and really think outside the box of a normal, typical customer reference.
We went all over the world to capture the sound of IBM – we visited data centers in China, France, London, Canada, New York and California. It was really fun to work with someone like Tim Exile. Someone of his caliber and knowledge – I don’t think the project would have been what it was without his involvement.
Megan Fitzgerald, Senior Project Manager
I think this project for IBM Storage was so powerful because it really translates to all branches of IBM – it’s not something that’s specific to Storage, but really applies to everything that IBM does. So many products are all designed to work together in the same way that all of the instruments in an orchestra are designed to work together. They have each have their own specific purpose, limitations, and strengths.
It was a project where I got to stretch every single part of what I do as a composer. I first composed the music using software, then translated that to written music that people could actually play. Then, after the video was recorded, we brought the musicians into a recording studio to record them playing, that we could then sync to the video. It was very cool, and very, very challenging.
Joe Basile, Composers/Sound Designer