Chill, y’all: You might actually like Instagram’s algorithm
Mar 18, 2016
“See the moments you care about first,” is the reasoning behind Instagram’s switch to an algorithmic model.
But…I thought I already was seeing the moments I care about first? You know, by following people I care about, and seeing their posts as they post them.
So, what exactly is Instagram doing?
They’re using an algorithm to switch the order you see photos – instead of chronologically, the order of photos will be based on the “likelihood you’ll be interested in the content, your relationship with the person posting and the timeliness of the post.”
Apparently you miss, on average, 70 percent of the photos on your feed due to how much Instagram has grown, the amount of people you follow, time zones, etc. Sounds like people would be excited about the guarantee of seeing posts they care about, right?
You better believe the interwebs had mixed reactions to this announcement, and by mixed reactions I mean people were angry. Twitter, the social media platform for complaining about other social media platforms, blew up, and #RIPInstagram was born.
My personal favorite Tweet featured this very anti-algorithm sloth.
But honestly, is this really as bad as people are making it out to be?
Paying advertisers will definitely benefit from the update, as well as brands that offer interesting, engaging, “likable” content. Don’t spam people with posts, and don’t ask for likes. Just be cool.
Obviously, the people whose pictures you double tap the most will continue to show up on your feed, and will now be closer to the top. You will not miss the engagement photo your random friend from high school posts, I promise.
Though I wonder what will happen to someone like me, a serial-liker, who likes every single photo posted by anyone that I follow?
This article suggests that I start “filtering my feeds myself,” which totally makes sense. Do I need to follow a woman I met in St. John last March, or the author of the book I finished last week? My timeline is, thankfully, Kardashian-free, but I still follow a friends ex-boyfriend who lives in another state. Necessary? Nah. By unfollowing…or at least not serial-liking…their posts, my feed will become more relevant.
The path to hell is paved with good intentions, but I’m thinking this won’t be the #RIPInstagram everyone’s expecting.