Come see us @ High Five Conference 2017
Feb 22, 2017
It would not be an exaggeration to say that it’s been a busy few months for us here at Centerline. We’re crisscrossing the country for events and exciting meetings all February and March.
One of our favorite conferences, though, is right in our own backyard.
The High Five Conference 2017 is held in the heart of Downtown Raleigh, hosted by the Triangle chapter of the American Marketing Association (AMA). Fun fact, the Triangle AMA was named “Professional Chapter of the Year” for 2015-2016 and 2014-2015 by the national AMA!
Started in 2013, you should attend High Five if you “consider yourself a marketer, and by that, we mean strategist, communication, designer, creative director, product manager, developer, writer and everyone in between or on the periphery, this conference is for you.” As members of the Triangle community, and students of all things marketing, we’ve attended each year since and definitely agree that there’s something for everyone!
Centerline’s Chief Strategy Officer and Chief Marketing Officer, John Lane, is leading a Breakout Session on March 2, focusing on “How to Kick the Static Persona Habit and Create Ones You Can Actually Use.”
If you’ve been following our posts here and on Twitter, you know we’re all about a more effective approach to personas. We’ve done some webinars and workshops on the topic, and are excited to discuss our thoughts on how we can create rapid, iterative personas based on understanding individuals within our target audiences.
Are you heading to High Five? As of print time, there are only 13 lucky tickets left, so register now if you haven’t already! Centerline will be there in full force, so if you see one of us please say hello and definitely plan to check out John’s session at 1:45pm on Thursday, March 2nd in Room C (Governor’s I).