Content Marketing Round-Up: Across the Internet
Nov 3, 2016
It’s that time again – Content Marketing Round-Up time.
This week, Centerliners bring you their takes on stories from across the internet, from hacker bots, Shake Shack and Snapchat. Is it possible for us to do a Content Marketing Round-Up and not talk about social media?
Check out the following articles, and our thoughts on each:
The hacker robots are here…and they can scan the ENTIRE internet in just hours searching for unsecured devices.
You probably heard that Twitter, Airbnb, Amazon and Spotify were all disrupted last week. Not by some bad guy nerds in a basement somewhere, but sophisticated bots.
Atlantic reporter Andrew McGill made a “virtual toaster,” put it online and it was hacked within minutes. So, all this security stuff we work on promoting here really is “critical…”
Aaron Lay, Writer
I love how brands like Shake Shack and Warby Parker are using technology to improve customer experience rather than take away from it or make it more complicated.
They know it’s not completely replacing human interaction with technology, as Shake Shack founder Danny Meyer notes “the surest way to the heart is with eye contact.” What it comes down to is an experience that makes you as a person and as a consumer feel heard and sometimes validated – something that I think is really easily lost when huge brands attempt to talk to customers on a one-on-one level, whether that be B2C or B2B.
Excuse me while I attempt to get Shake Shack delivered to North Carolina.
Brittany Kotary, Communications Manager
It’s not really a surprise that Snapchat has always done things differently – the mere existence of the app, and its success, proves that. I mean, disappearing messages, vertical video, really? Snapchat stood by their rule-breaking, and made bank in the process.
But two rumored new moves from the company – Snap to Unlock and ditching their revenue-sharing model with Discover partners – have some people wondering if they’re doing their own thing to their detriment.
What do I think? Well, I thought the whole idea of Snapchat was stupid, and here I am, however many years later, sending deer-face selfies to all of my friends.
Mary-Hanley Coleman, Marketing Coordinator – Writer/Social