Content Marketing Round-Up: What a Time to be Alive
Nov 16, 2016
What a time to be alive.
In this week’s Content Marketing Round-Up, Centerliners once again bring you their take on the latest happenings in social media. From the switching of the Presidential social channels to the selling of Snapchat, check out the following articles, and our thoughts on each:
This official White House blog post gives great insight into how the first ever social media transition will take place for all of the official Presidential/White House accounts.
The accounts will retain existing followers, and it will be interesting to monitor how many new followers are gained and how many drop off immediately following the virtual transition on January 20, 2017.
It has been fascinating to watch President Obama’s team navigate emerging platforms over the past 8 years (where did you come from Snapchat?!?!?) and it will be interesting to see how the new team shifts the social strategy and what new platforms don’t even exist yet that they will end up joining.
Monique Simpson, Senior Digital Strategist
It’s about time! Remember back in 2014 when Snapchat refused Marky Mark and the Zucky bunch’s $3 billion buyout offer? Looks like patience, foresight, and continued innovation have finally paid off, with investors now expecting the company to be valued at $25-35 billion.
Snapchat has been nothing short of a game changer since it’s introduction in 2011. And like any game-changing technology, it’s seen it’s fair share of ripoffs, most notably being Instagram’s story feature. But, by raising a few billion with an IPO, Snapchat will be able to invest in its platform like never before.
I’m excited about what this level on investment means for Snapchat. Not only are Snapchat’s innovations a blast, but Snapchat has all but future-proofed its audience, skewing heavily towards younger demographics. 86% of its users are below 35! And that’s also why I don’t think they’ll end up like Twitter. This summer they passed Twitter in daily active users. It also looks like Snapchat Spectacles are taking off in all the ways Google Glass didn’t.
This is all good news for Snap Inc. I’m rooting for them. I use Snapchat every day. And I kid you not, in the time it’s taken me to write this I’ve gotten snapchats from my 9 year old daughter, my 35 year old best friend, my girlfriend, and my 20 year old cousin.
Here’s to hoping their IPO is a success, and their investments into the platform pay off.
Lou Tufillaro, Senior Digital Strategist