Content Planning Jumpstart Guide
Oct 7, 2013
We’ve all lived it, both at home and at work. We know that getting started is always the hardest part.
That’s why we created a Content Planning Jumpstart Guide.
Its purpose is to jumpstart the content planning process, but through the act of slow thinking. Don’t be deceived by what it means to think slowly. It’s a good thing. As Daniel Kahneman explains, the human brain often gives in to reactive, intuition-based thinking (i.e. fast thinking) that can overpower our ability to make more deliberate, thoughtful decisions using more data (which requires more energy).
In content marketing, this can happen when competitors or industry trends prompt us to immediately answer the question, “What should I make?” When, in fact, we should really be asking ourselves, “What do I want to achieve?”
This guide will help you develop a content strategy in support of your marketing goals, and with the necessary planning to get the most out of your investment. It’s both a jumpstart tool and a reminder to answer the right questions before investing in content creation.
The guide will help you:
- Define your audience
- Craft a message that resonates
- Identify the most appropriate type of content to carry your message
- Place your content across the right channels
- Determine clear metrics of success
We hope you download and customize the guide to your organization’s needs.
Even though the web is changing faster than we can fathom, the foundation of creating quality content starts with slow thinking and strategic planning.
Let us know how it goes. And tell us what we can do to make the Content Planning Jumpstart Guide an even more valuable tool in your content marketing toolbox.