Disrupting User Experience
Jun 9, 2011
There’s a sad and disturbing trend on the web that harkens back to an annoying time in the web’s fairly short history.
Remember a little security/home automation company by the name of X10 that liked to pop up (or pop under) annoying advertisements on numerous web sites you frequented? Sadly, it looks like that type of interfering interruption is making its return on the web. Today though, they are not strictly a popup, rather more of a “pop in.”
Every time a new web technology err… pops in, there’s a renaissance of abuse and overuse of a technology. Like everything that’s come before it and everything that has yet to appear, new technologies tend to be utilized in excess, pushing aside the mantra of “just because you can, doesn’t mean you should.”
New technologies always seem to peak in over-usage, before settling down into more subtle and appropriate utility. As designers, developers and even users, let’s try to utilize the continuing technological innovation that shows up on the web for the powers of good, and not evil… for improving, polishing and shaping user experience, rather than for obscuring focus or adding unnecessary eye candy.