Events: Innovate Raleigh Triangle Makers + Doers
Oct 27, 2016
At our core, we’re storytellers at Centerline. We work very hard to find the stories that are both true to the brands we work with, and that are craved by their audiences.
This past Tuesday night, we got to celebrate some amazing stories of entrepreneurship in the Triangle during Innovate Raleigh’s October Meetup, celebrating the Triangle Makers + Doers. We partnered with Innovate Raleigh to create these videos, and the project was an incredible learning experience on how to tell your own powerful story.
Norm MacDonald – yes, that Norm Macdonald – once said, “No one can know if another person is authentic or not, only that they perceive them to be.”
That term – authenticity – is bandied about quite a bit these days; especially in marketing circles. It’s pointed to as the key to good marketing, to building a powerful brand, to telling a story that makes a meaningful connection. But it’s such a loaded word.
We only achieve true authenticity when we can stop worrying about how to package a story to be perceived correctly, and simply let the passion of the storyteller shine through. When we worry less about the people who decide, beyond our control, to “perceive” us as inauthentic – that’s when we tell the most powerful stories. Stories that connect on a very personal level, and are therefore authentic to both the storyteller and the listener.
This brings me to another quote – “If you try to connect with everyone, you’ll end up connecting with no one.” I first heard that from Lynn Doyle, my creative writing professor at Appalachian State way back in the early 90s.
As we’ve seen in the process of the Makers + Doers series, and in the finished pieces, there really isn’t anything that compares to the authenticity and exacting focus that entrepreneurs exude. Entrepreneurs are driven by personal passion. The kind of passion that screams “even if this adventure I’ve started doesn’t succeed the way I feel – the way I know – it can, I still love the journey.”
That’s a kind of deeply personal mission that transcends the gap between the authenticity of the storyteller and the perception of the receiver. It makes connections on a very human level. Therefore, it becomes authentic to both the storyteller and the listener.
We’ve found a story that’s told to connect with one, and we’ve connected with many. It’s now a shared, authentic story of success.
Speaking for all the Centerliners who got a chance to help these entrepreneurs tell their story, it was a lot of fun! Your passion made this an extremely rewarding experience. It was a wonderful partnership with Innovate Raleigh, Mati, Bee Downtown, Envested, Practichem and Spoonflower to bring this effort to life.
Check out the individual stories of the Triangle Makers + Doers here.
Watching TV as a kid, I used to run to the bathroom during the shows so I could make it back for the commercials. Those days launched me down a path that included layout and writing for the college paper; communications strategy for political campaigns; marketing strategy and graphic design for Gensler (a global design and architecture firm); and the implementation of new programming, animation and design techniques for Centerline. Today I specialize in content marketing strategy and building digital deliverables to execute those strategies. But it’s about more than just creating killer digital content. At Centerline, we help clients succeed in the digital marketplace using a three-pronged approach: strategic (message creation, brand strategy), tactical (design, development), and analytical (measurement and adaptation). This experience-tested approach allows me to build campaigns that are both well-designed and effective for clients like IBM, GE and National Instruments.