Go Behind the Scenes of the Lowe’s Blogger vs. Builder Grade Bath Campaign
Sep 29, 2015
We recently teamed up with Lowe’s to provide how-to content that gives viewers the confidence to complete their own DIY projects with the help of Lowe’s. The campaign focuses on three notable DIY bloggers who each remodeled a bathroom with just $1,000, delivering the message that home improvements can be expansive and have personality, despite limited budgets.
Lowe’s is able to reach audiences through many channels, delivering messages in various forms and lengths. The anchor videos were placed on YouTube, while social tiles were shared on Instagram, Twitter, Facebook and Pinterest. Additionally, we created a Tumblr page to house content. Repurposing the videos to share through different mediums enables Lowe’s to reach audiences wherever they are, from a few original pieces of content.
Go behind the scenes with Centerline to see the production process of the anchor videos. To read more about the strategy and creative implementation of the campaign, check out our client story.
A special shout-out to the team that worked hard to launch this campaign:
Adam Zammiello – Writer
Alisha Hawkins – Digital Producer, Video
Brian Marx – Interactive Designer
Caleb Hoopingarner – Assistant Editor
Dan Schnieder – Sound Design
Edgar Albors – Editor
Javier Leiva – Associate Creative Director
Jonathan Phillips – Director/Interviewer
Laura Chang – Social Media/Community Specialist
Michelle Yancey – Account Manager
Nikki Gusse – Assistant Project Manager
Susan Cokas – Writer
Zan Gantt – Editor