High Five for a Creatively Inspiring Conference
Mar 2, 2015
Last week’s High Five Conference in Downtown Raleigh featured not one, but five keynote speakers. There were also many breakout sessions for attendees to choose from, which gave insight on everything from “solving your content crisis” to “pushing the limits in digital marketing”.
These two action-packed days taught us how to best find inspiration, reach new audiences and keep up with constantly changing marketing trends and tactics.
A few Centerliners have shared their greatest takeaways from High Five:
The highlight of the conference was my experience with Aaron Draplin. He said in a world consumed by design trends, you must find unconventional approaches when searching for inspiration. Aaron is a design scavenger. He finds physical shapes, patterns and images as an alternative means for inspiration. Design started with a handcrafted approach and its future will depend on the symbiosis between digital and material worlds. You have to understand where you have been to gain knowledge on where you need to go.
-Mack Garrison, Art Director
One of the interesting takeaways from Sean McDonald’s session (“Is your customer more digitally minded than your company?”) is that customers transition faster than companies can respond to emerging technologies. Next to Google, more people turn to social media to research a product or share an experience they have with a brand. I was surprised to learn that 70% of consumers trust online comments from other consumers. This is forcing companies to re-think the entire experience – blurring the lines between marketing and customer service – to acquire and retain loyal customers.
-Stephanie Gallina, Writer
We all know a picture is worth 1,000 words, but this was proven by keynote speaker Ekaterina Walter during her presentation on “The Power of Visual Storytelling.” She explained that images are shortcuts to the brain, which processes visuals 60,000 times faster than text. With the growing epidemic of Infobesity, marketers need to try harder than ever to break through the clutter. Because images transcend cultures and languages, the use of relevant visuals is the best way to do this. Other methods to engage your audience effectively include adding value, entertaining them and offering stats and facts. If you can make your marketing more personal and make someone’s day better, you’ll achieve the ultimate customer engagement experience and gain a loyal customer for life.
-Susan Cokas, Writer
Aaron Draplin’s keynote talk was one of the most inspirational and funny talks I’ve ever heard. Draplin spoke about where he finds inspiration, mostly in discarded ephemera he finds at yard & estate sales. As a designer it was refreshing to see the process of someone like Draplin and how his inspiration translates into his work. With the abundance of online inspiration, the majority of design these days looks the same. It’s nice to be reminded to get out and be inspired by what’s around you, not just carefully curated portfolios online.
-Jen Hubbard, Graphic Designer
We were thrilled to sponsor, speak at, and attend this year’s High Five Conference. The speakers were relevant for all Centerliners – from strategists and designers to project managers and writers. We plan to take these lessons and apply them to our everyday craft.