8 Takeaways from Hopscotch Design Festival
Sep 8, 2014
Centerline was lucky enough to not only attend sessions at the first-ever Hopscotch Design Festival, but as a sponsor, to help out on the marketing side of things. With a lot of in-house talent and creative types, we were very excited to attend Hopscotch to learn and get inspired from other creatives.
It is great to live, work and play in a community filled with bursting-at-the-seam ideas for shaping the space around us. Hopscotch Design Festival was an event that did a great job of capturing that magic.
Below are some of the things Centerliners learned from the sessions at the two-day event.
“I was inspired by Brian Singer’s presentation. He started the 1000 Journals Project and several others. I’ve been fascinated with weird and interesting social experiments, collaborative art and the therapeutic effects of art for a while now, and I took Brian’s story as a challenge to start my own project for the first time. I have no idea what it will be, but I’m excited about getting started.” – Geoff Mackey, UX Designer
“Attending Hopscotch allowed me to grow as a designer by learning from other designers. Being able to hear designers talk about what inspires them and what their design process is like is one of the main ways to continue to learn and develop as a designer. Learning from others in the field and taking influence from as many people, places and things as possible is also crucial.” – Brenna Mickey, Graphic Designer
“I was very inspired by Elle Luna’s opening talk. I’ve been a fan of hers for awhile and hearing her speak in person was the perfect way to start the day! In her talk she said that “should is how others want you to live your life,” yet “must is who you are, what you believe, your deepest held convictions.” This hit home with me, and I want to spend time thinking about what things I’ve wanted to do, but felt like I can’t because I’m too busy doing the things I should do. I think devoting time to the “want to” rather than the “should do” – things that break your routine – impacts the work we do at Centerline. We’re able to see new ways of approaching familiar problems.” – Jen Hubbard, Graphic Designer.
“Harper Reed, the game-changing CTO behind the 2012 Obama campaign and currently heading up Modest, a mobile/e-commerce startup, was brilliant. He reminded us all that the best technology allows you to focus on the product – not on the technology behind it. That microtargeting just gets you close enough to have a real conversation. That by knowing what people are interested in, you’ll have a better idea of how to interest them in what it is you’re all about. Sounds like basic stuff, yeah? But no. These are things that technology has let us do better, and it’s made a difference in people’s real lives.” – Jennifer Urenia, Senior Writer.
“Because I recently moved back to Raleigh, I was especially excited to hear John Holmes and Scott Crawford speak about how they’re transforming downtown – through both food and design. The upcoming Standard Foods and the redevelopment of Person Street Plaza make me excited to be back in Raleigh to see all the changes happen.” – Stacey Northup, Marketing Coordinator / Writer.
“Hopscotch design festival was a fantastic display of creative direction and shows incredible promise for the city of Raleigh. This festival further establishes Raleigh as a mecca for innovative technologies and leadership in design. I will absolutely be returning to the festival again next year!” – Mack Garrison, Senior Motion Designer.
“Annie Atkins is a graphic designer for filmmaking, notably as the lead graphic designer for The Grand Budapest Hotel. She works on everything from creating postcards & stamps to prison wall graffiti and newspapers that characters read. What I got out of it is that every detail in film is designed deliberately. In order to create props that fit seamlessly with the set design and achieve authenticity, she has to step into the shoes of the character and the era. For example, a decree by a king in Victorian England would have been made by a calligrapher on a certain type of paper. ” – Barbara Astrini, Motion Graphic Designer.
“Brian Singer talked about how to get rich through design. I had expected him to talk about his work at Pinterest but it was more about the life of designers than anything. He talked about how he uses design and creativity to connect humanity on a public and personal level. While we all have our day jobs, creativity isn’t just a 9-6 commitment. Something else that was interesting was how long some of his ideas took to fully develop (about 5 years in one example). This makes me think of how creativity can be a long game. It isn’t just about the singular moments of grand inspiration, it’s also about the small ideas and how they can come together and form something truly spectacular. He also included a wonderful step-by-step manual on how to get rich using design in this video.” – Mike Delaney, Senior Motion Graphics Designer.
Overall, the event gave us a lot of inspiration and sparked some new ideas. We’re looking forward to seeing Raleigh’s design community thrive.
When I was in elementary school, I would get in trouble for doodling in the margins on homework and tests. So, I had to start carrying around a "doodle pad" to keep those important papers clean. That doodle pad has now taken form in my planner, sketch pads and Field Notes. And, some of my best ideas come from putting pen to paper. While I got a degree in business marketing, I let my creative side out through freelance graphic design while in school. Post graduation from NC State, I worked in PR, then went on to get my Masters of Global Innovation Management in France. When I came back, I still found myself wanting to fuse together marketing and creative in a job. I wasn't sure that job existed until I found my role at Centerline as a Marketing Coordinator/Graphic Designer. Now I enjoy using my skillset to develop strategies that further the growth of Centerline as a whole.