Hot, Live Content Action: How it Can Give Your Brand’s Visibility a Lift
Apr 27, 2012
I bet the saucy headline is what got you to click on this blog.
And that’s the whole point. Effective content should grab the reader by the eyeballs and never let go.
Brands that understand this — and create fun, readable and thought-provoking material — can dramatically improve their online visibility.
But where to start? Never fear – we’re going to tell you how.
SEO is So Vanilla
SEO is something of a baseline facility that can only offer so much satisfaction – particularly in competitive markets. These days, all you need to know is that your website should be lightly optimized and set up for indexing before you start publishing content to it.
Content That’s Easy On the Eyes = Conversions
If the user is attracted to your content, it results in clickthroughs and conversions; therefore, your goal should be to engage real, live people. As an added bonus, Google recognizes — and rewards — quality and originality by giving websites that produce worthwhile content priority over those that don’t.
Video: The “Sexiest” Medium of All
Video is the strongest and “sexiest” of the content mediums – and it’s only going to become more relevant. Year over year, online video usage increases by 35-50% (depending on your sources). Recognizing this relevance, Google values video so highly that it allows optimized clips to leapfrog over older, more established content in the rankings (not a lot of people realize this yet).
Spicing it Up With Social
Whether it’s Facebook, Twitter or Google+ – social media matters. Commonly used for networking, social media outlets can also serve as content distribution networks and generators of low-level, non penalty-packed backlinks.
Attract Visitors With a Provocative Content Plan
As Google and the other search engines move away from SEO toward content strategy, companies that adapt early will reap the rewards of increased traffic. And we hope that the above videos can help brand champions modify their inbound marketing methods in this time of transition.