Innovate Raleigh: Practichem
Aug 2, 2016
“For biotechnology, really, nothing can beat Raleigh. It has such a rich, deep pool of talent that comes from all of the universities in the area, and there is such a large group of smart people here that are able to help us out,” said Nick DeMarco, CEO and Founder of Practichem.
Centerline is excited to continue working with Innovate Raleigh on its Makers + Doers campaign, which aims to “bring to the forefront the fascinating people who make this community thrive.” This time around features Practichem: a company dedicated to making medical laboratory technology as inherent and interactive as common technology that people use every day.
“Staying consistent with style and story is something we really wanted to focus on throughout the series,” said David Puckett, director. “With that in mind, we took the same observational filmmaking approach we established in the first video, Bee Downtown, to explore the life of the business owner away from the office.”
Practichem has developed a machine used by researchers to run early experiments on disease-fighting proteins; protein therapies are the most promising cure for things like cancer. The company believes in encouraging innovation (it plans to lease Tesla Model 3s for all employees) and according to DeMarco, looking at the world differently.
“We were really lucky that Nick [DeMarco] invited us to film at his house,” explained Puckett. “Being in his home gave us such a unique look into his life and we were able to observe him performing two of his favorite hobbies – woodworking and riding his motorcycle. It’s little insights like that, into a subject’s personal life, that help create the intimate connection with the viewer that we’re striving for in this series.”
Follow #TriangleMakers on Twitter and see all of the Triangle Makers + Doers features here.