Innovate Raleigh: Spoonflower
Aug 31, 2016
“Spoonflower really exists at the intersection of North Carolina’s textile past and it’s technology future. It really is kind of a company that you can’t imagine having emerged anywhere else.” – Stephen Fraser, Co-Founder, Spoonflower
Centerline is proud to be working with Innovate Raleigh on their Makers + Doers campaign, which aims to “bring to the forefront the fascinating people who make this community thrive.” We’re happy to introduce Spoonflower, a company with “a dream of empowering the individual to create on-demand, custom-designed textiles.”
So – how did that dream come to be?
Well, Spoonflower co-founder Stephen Fraser’s wife wanted new curtains.
Specifically, curtains with big, yellow polka dots. Turning to her husband, she said, “You know what would be really cool? If there was a place where I could print my own fabric.”
And Spoonflower was born.
Located in Durham, Spoonflower is “a lot of things” says CEO & co-founder Gart Davis. It’s a community of people that love fabric and surface design, a marketplace, and a factory. Every piece of fabric that’s ordered – and that can top 2,000 unique orders per day, is printed in their factories in Durham, NC or Berlin, Germany.
“For this shoot, we were really immersed in the Spoonflower company culture,” said Nikki Gusse, project manager at Centerline. “We were there for two full days of shooting, and spent most of the time on the fly walking around filming all the different aspects of the company.”
As Davis said, Spoonflower is many things – and it was important to represent all of them in this video.
“At Spoonflower, we interviewed three different people – the co-founders and the president – that all had different experiences and unique views of the company. It was interesting to take those different views and craft a story that was cohesive,” explains Caleb Hoopingarner, junior editor at Centerline.
“We wanted to show the full gambit of what Spoonflower does, not just the printing process – we wanted to include the design work, the manufacturing, all the different departments that are at work. It can be difficult, showing all aspects of a business in a coherent, four-and-a-half minute video, but with the interviews and all the b-roll we took while on location, we had it covered.”
Follow #TriangleMakers on Twitter and see all of the Triangle Makers + Doers features here.