Let’s Talk Projects: IBM Cloud and High Five Conference
Mar 19, 2015
Learn about a couple of our latest projects – one that shared the power and impact of IBM Cloud with IT leaders, and the other that generated awareness and drove marketers and creatives to a local conference.
IBM Cloud POV Event Video
This piece kicked off IBM InterConnect, the premier cloud and mobile conference, and illustrated how business roles are changing when it comes to Cloud and showed the audience that IBM Cloud is the new growth engine for business.
In order to narrow down the disparate messages around cloud computing and IBM’s offerings into a single one, the video was focused on the IT leader. We illustrated the high-level message by using a single object – a cube. The cube represented digital resources, which allowed us to metaphorically visualize them being recycled, recomposed and moved across the enterprise.
The video’s use of white space helped the audience focus on the transformation and recomposition of the cube as well as the overall messaging, while stop motion kept viewers engaged.
What tied everything together? Creating the right score. Inspired by a musician who played nylon-string guitars to put together an ensemble, our composer/sound designer put together his own version of a guitar ensemble to play throughout the video.
Watch and listen here:
High Five Conference
Downtown Raleigh’s High Five Conference, hosted by the Triangle chapter of the American Marketing Association, partnered with Centerline to create buzz around the event and promote registration.
The event brings together both marketers and creatives. So to start, we researched the target audiences and their influencers. This helped us create a social outreach plan to generate awareness and boost registration.
One of the assets created to drive interest in the event was a video that depicted the conference’s fun atmosphere with its marketing and creative-industry humor. The final product was relatable to the target audience and share worthy.
Prior to the event, we turned to Tumblr as a singular location to drive the press to for the datagrams and other social assets we created. Then, throughout the event, the High Five Instagram we managed was linked so the page could be populated. Long-term, the Tumblr page serves as a venue to share assets, cool designs and other related assets.
At the conference itself, we employed several social media channels for High Five by keeping attendees up-to-date with the latest happenings on Twitter and Instagram.
See our recap on the biggest moments at High Five that took over Twitter and Instagram:
To learn about other projects we have done, check out the Work page. Stay turned to see more recent projects next month.