Let’s Talk Projects: New Work for IBM
Jan 8, 2015
Check out these two projects completed for IBM. The first, a piece that speaks to developers to address an important issue. The second, an internal piece that pushes the boundary on delivering corporate communication to increase information retention.
This video uses unique character animation to illustrate how IBM Security helps developers protect against security threats. Its clarity allows it to resonate with the audience and helps them understand IBM’s Mobile & Dynamic Analyzer’s value. This drive-to/brand awareness piece encourages developers to learn more about application security on IBM.com.
This internal piece for IBM informs sellers of new initiatives to support and empower them, within real-world scenarios that they can easily envision themselves in. The video has a House of Cards-inspired visual style. For example, the scenes go into a freeze-frame while the main character in the story addresses the viewer. The story unfolds in a narrative, cinematic way that makes six minutes feel like two. Additionally, accompanying videos were created that go into a deeper dive of each scenario within the longer story. Contrary to a typical training video, these pieces deliver corporate information to employees in an engaging yet informative manner.
To learn about other projects we have done, check out the Work page. Stay tuned to see more recent projects at the end of January.