Marketing Buzzwords That Need To Disappear
Feb 23, 2017
We’re guilty of it. You’re probably guilty of it. Almost everyone is guilty of using “buzzwords” when it comes to marketing. Often, it sounds like we’re speaking an entirely different language.
“We focus on collaboration, leveraging a cohesive core team to iterate and utilize resources to achieve optimal results.” Like, what is that actually even saying?
We reached out to our writers for their opinions on the buzziest marketing buzzwords: what’s overused, what’s misused, and what needs to disappear forever.
The biggest culprits? One we’re certainly guilty of:
Hands down, the big winner in my book. It is so overused that its only value is getting me to roll my eyes. If you can quickly adjust to meet the demands of a project, just say that. Marc Thaler, Senior Content Writer
The only thing that comes to mind when I think of agility is a cat. This word is the word you say over and over until it has no meaning. We reached that point long ago. Mackenzie Ames, Writer
The -ATEs and the -IZES:
Collaborate — Good grief. Can we just say working together? Please?
Ideate — I have an idea. Let’s just think of, you know, ideas.
Iterate — Grrr. I see this word over and over and over again!
Utilize — Use! It’s use!
Optimize — If I want to enhance something, to make it as effective as possible, I’m certainly going to avoid using this gem. Marc Thaler, Senior Writer
Silo (in all its forms) – I am so tired of this word. I immediately picture farmlands and wonder how we ever began using it in the marketing world to begin with. Let’s just say we’re disconnected, please. No need to “cleverly” depict us working without communication by forcing an image of pigs and corn into my head. Mackenzie Ames, Writer
Ecosystem — I see this word in tech writing and immediately look for my high school biology teacher.
Leverage — This one’s like a bad penny. It always turns up. Marc Thaler, Senior Content Writer
I HATE “snackable” content. You do NOT eat content. I would prefer quick content or short hits.
I also don’t like “Robust” to describe certain products. It is not a spaghetti sauce. Susan Cokas, Writer
I’d say value prop. The point of language is not to make you seem smart – it’s to make the ideas and thoughts you have accessible. It’s one of the only tools we have. Why are we turning it on its head and using it to exclude? Naomi Amado, Writer
Let’s bury the phrase “growth hacking,” a tech startup fad that emerged in the early 2010s as a mashup of product development and marketing. Daryl Lang, Senior Content Writer
Are you guilty of using any of these buzzwords, or have any you think we should add to the list? Tell us on Twitter, we’re @Centerline!