Measuring Content Performance
May 3, 2016
At Centerline, we are often asked by our clients to design content creation and delivery plans. Throughout this process, we’ve noticed two common questions arise:
“How do we know which type of content is the right content for our audience?” and, “How can we determine the success of this content?”
According to Hubspot and Smart Insights, nearly three quarters (71%) of businesses are creating more content in 2015 compared to 2014, but only 12% feel they have an optimized content marketing strategy. Quality is still a challenge, with 68% still rating their content marketing as basic or inconsistent. And, on top of this, Adobe says 70% of marketers were not confident in their company’s ability to measure the return on mobile ad spend.
So, if you are struggling to generate an effective content marketing plan, one that uses measurement/analytics to drive optimization and conversion, you are not alone.
So where do you start?
We’ve created a strategy to help you get started. You can download it here.