Understanding motion graphics design as part of your content marketing strategy [Free eBook]
If you use technology and media, you’ve seen a motion graphic piece. Motion graphics allow complex information to be simplified through the use of visuals. It allows the storyteller to shape how the information is presented in order to tell a specific story.
Motion graphics have been around for a while (in marketing time), but they aren’t going anywhere anytime soon. With the increase of consumer video consumption, motion graphics provide an effective way to tell stories and send messages visually. Video usage in B2B content marketing has increased from 70% in 2013 to 76% in 2015 (Chart 1) and from 70% in 2013 to 75% in 2015 (Chart 2) for B2C content marketing (Source: Content Marketing Institute/Marketing Profs).
To help you understand more about motion graphics and what goes into their design, and how it plays into content marketing, we have put together the following eBook.
This free eBook contains answers to the questions:
- What is motion graphics design?
- Why do we use it?
- What is the process?
- What makes a piece successful?
When I was in elementary school, I would get in trouble for doodling in the margins on homework and tests. So, I had to start carrying around a "doodle pad" to keep those important papers clean. That doodle pad has now taken form in my planner, sketch pads and Field Notes. And, some of my best ideas come from putting pen to paper. While I got a degree in business marketing, I let my creative side out through freelance graphic design while in school. Post graduation from NC State, I worked in PR, then went on to get my Masters of Global Innovation Management in France. When I came back, I still found myself wanting to fuse together marketing and creative in a job. I wasn't sure that job existed until I found my role at Centerline as a Marketing Coordinator/Graphic Designer. Now I enjoy using my skillset to develop strategies that further the growth of Centerline as a whole.