October Three for All: Ideas, Trends, and Inspiration
Oct 8, 2012
This months post will focus on flow. In all aspects of art and design, flow is an important element to be considered.
In a traditional painting there is a visual hierarchy that, when employed properly, will lead the viewer through the piece. The same goes for web design, graphic design, architecture and more.
Often in animation we choose to cut from one element to another, and don’t take as much time to leverage the power of visual flow. Flow can help lead the viewer to the more pertinent message in a scene… it can allow the viewer to process information quicker… it can simply tie a piece together. While color, staging, and lighting all make a big difference, let’s take a look at how flow can really make all the difference.
Class Evolution by the Workroom
You can tell right from the start that true care and detail was put into this animation. The amount of detail put into each element on the screen really makes the piece shine. Your eyes flow from the paper on screen to the typewriter then as we transition your eyes move to the books as they plop onto the shelf. The sound effects help draw your ears through the scene as well, and should not be taken for granted. Shifting from the clock to the light bulb seamlessly allows the viewers focus to remain central. The basic idea that comes out of this piece is that the animator clearly did the work so that you eyes did not have to. Very important.
Youtube Campaign Compilation
Again, this piece has an immense amount of detail worked into the animation. The flow from one element to another allows the viewer to understand each visual clearly before we move on to the next thing. The use of color to draw your eye from one element to another is also noticeably intentional. The strong use of secondary animation provides the flare, and keeps thing very visually interesting. The word “snappy” comes to mind in this piece… and flow is what keeps everything understandable.
Created by Edouard Sailer, you can’t get much more flow into one animation than this piece. It captures the essence of flow. If you check out his other work you can see he has built his reputation on this talent. While you can understand the message of the piece by only watching everything once, to actually see all of the detail put into this animation you would need to watch it at least 10 times. The entire animation is completed in one seamless strand that perfectly moves your eye throughout. Words that come to mind are: smooth, consistent, and intelligent.
When creating an animation (or anything else for that matter) it is important to remain aware of what the visuals are consciously and subconsciously saying to the viewer. (I’m sure smooth, consistent, and intelligent is exactly how La Poste wants to be seen.)
All three of these animations shows how flow can really drive an animation home. Stay tuned for next month. Great things are ahead.
Check out last months post here.
My passion for design was forged from LEGO’s, a $2 VHS camera, and the desire to never have a real summer job. I have always found myself at the intersection of hard work and creativity. In High School that meant splitting time in both the football stadium and the theatre department. In College, that meant staying up 72 hours straight to finish a design project. Today I apply that same passion to creatively solving problems with the utmost accountability. As a designer, visual thinker, and creator I work with a love for all forms of visual communication. Creating work that is both technically and creatively strong is central to my process here at Centerline. Aside from motion design and advertising, I enjoy music, the outdoors, and a good book. I constantly strive to evoke thought, create change, and spark emotion not only in my work, but in my life as well.