Owning the chaos: Adopting a journalistic mindset to foster agility and meaningful customer engagement
Apr 11, 2016
My colleague and I attended the 2016 CMO Exchange, an intimate conference with marketing leaders and sponsors from a variety of industries. Some common pain points bubbled up during conversation and throughout the speaker presentations.
Marketers are in a windstorm of change, created by customer behavior, competitors, internal politics, rapid technology adoption, data sprawl and more. With these realities in mind, I think the most important things marketing leaders should remember is:
1. Start small
2. Own chokepoints
3. Think experimentation
This sounds good in theory, right? How do you actually put that into action?
We led a roundtable discussion to tackle just that. We brainstormed ideas, tools and resources to help marketers execute on the “how” of being more agile. We believe approaching marketing with a journalistic mindset allows us to start small, experiment more, learn faster and stay open to continuous learning.
We collected and synthesized the ideas from roundtable attendees, and crowd-sourced more ideas internally at Centerline. This resulted in a culmination of tips, tools and resources that marketing leaders can apply immediately.
Check out it here, and let us know what you think: How have your teams become more agile?