Examining the brave new world of marketing
Designed vs Perceived Brand: Who Are You?
“Who are you? Who, Who; Who, Who?” – Who Are You; The Who Developing your brand’s personality can be an intense, exhausting, and even arduous process, sometimes taking years to perfect. But what if that brand personality you create isn’t the right one? What if your audience thinks your brand is something else? What if […]
New Way to Build Personas Over Time
This article first appeared on Content Marketing Institute on April 11, 2017 and is a guest post by Andrea Fryrear. Fryrear is a content strategist and the editor in chief of TheAgileMarketer.net. She tweets about content and agility @andreafryrear. Centerline’s chief strategy officer John Lane is on a mission to change the way that we […]
Cool Shit: Rube Goldberg
“For me it was a refreshing thing, to jump out of the digital world, into an analog world.” – Brian Pace, Senior Art Director A ridiculously complicated, complex, really elaborate, contraption to do a very simple task. That’s a Rube Goldberg machine. When we set out to make one for an IBM dashDB video, we […]
Centerline100: Working with Refugees
“I know it sounds kinda cheesy, people want to change the world. But the reality is, you sit at your desk and you think what am I doing? I have my 9-5, my paycheck, but what am I really doing that means something?” In the following video, Creative Director Hannah Sink-Hamza, shares about her experience […]
The Varied Benefits of Quality Assurance
As a QA Analyst at Centerline, my mission is to hold every project to an incredibly high standard. The goal is to ensure that every project meets or exceeds the standards of functional and experiential quality necessary to make a positive impact on the user/viewer/reader.