Examining the brave new world of marketing
Measuring Offline Efforts in an Online World
Measuring your marketing efforts is important (duh), which is why there are services like Google Analytics, Watson Analytics, Facebook Insights, KISSmetrics, Site Catalyst, Coremetrics...the list goes on. Using these tools lets you determine how successful your online efforts are, which in turn lets you determine your ROI.
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It’s easy to forget, when working amongst so many talented, passionate creatives, that the animations flashing across their screens, the images and video on their computers, aren’t their own artistic endeavors or their personal passion projects. That, in fact, they create their own art – in the form of paintings and drawings, jewelry, music, and […]
Voice User Interfaces and How to Write For Them, Part III
In my last post, I reviewed the styles of voice interaction (command-and-control vs. conversational) and how they inform scripting for voice user interface (VUI). Also, I shared an approach to writing prompts that helps users learn how to interact. However, a seamless voice-only experience is more than well-designed feature prompts.
Technology Content Marketing – Room to Grow
Content Marketing Institute, MarketingProfs and IDG recently shared their annual report with North American technology marketers. The highlight of this year’s report is that 24% of the 300 respondents said their organization’s overall approach to content marketing is “extremely” or “very” successful.
Day in the Life: Nikki Gusse, Line Producer
It’s easy to forget the amount of work – both in front of and behind the camera – that goes into producing videos for our clients. From the accounts team determining the client’s “ask” to the creative team pitching ideas, there’s a lot of behind the scenes work that goes into creating each unique video. Nikki Gusse, line producer at Centerline, is responsible for that behind the scenes magic – and she got an early start in the world of production.