Examining the brave new world of marketing
Voice User Interfaces and How to Write For Them, Part III
In my last post, I reviewed the styles of voice interaction (command-and-control vs. conversational) and how they inform scripting for voice user interface (VUI). Also, I shared an approach to writing prompts that helps users learn how to interact. However, a seamless voice-only experience is more than well-designed feature prompts.
Technology Content Marketing – Room to Grow
Content Marketing Institute, MarketingProfs and IDG recently shared their annual report with North American technology marketers. The highlight of this year’s report is that 24% of the 300 respondents said their organization’s overall approach to content marketing is “extremely” or “very” successful.
Day in the Life: Nikki Gusse, Line Producer
It’s easy to forget the amount of work – both in front of and behind the camera – that goes into producing videos for our clients. From the accounts team determining the client’s “ask” to the creative team pitching ideas, there’s a lot of behind the scenes work that goes into creating each unique video. Nikki Gusse, line producer at Centerline, is responsible for that behind the scenes magic – and she got an early start in the world of production.
When it comes to the many, many videos we make for clients every year, it's hard to imagine where we would be without the hard work and exacting eye of our editors. Whether they're creating rough cuts to help support our vision for a project or weaving interviews into a story, they're an integral part of the Centerline creative department.