Examining the brave new world of marketing
The Varied Benefits of Quality Assurance
As a QA Analyst at Centerline, my mission is to hold every project to an incredibly high standard. The goal is to ensure that every project meets or exceeds the standards of functional and experiential quality necessary to make a positive impact on the user/viewer/reader.
Day in the Life: Joe Bond, Interactive UX Lead
“I’m really excited to be speaking at UXDC about how to start a mentorship relationship, and how to build a mentorship program. It’s something that’s really important to me, and really important to our community. Come hang out, hear us talk, and maybe grab a beer afterwards!” – Joe Bond, Interactive UX Lead Trust us – […]
Measuring Offline Efforts in an Online World
Measuring your marketing efforts is important (duh), which is why there are services like Google Analytics, Watson Analytics, Facebook Insights, KISSmetrics, Site Catalyst, Coremetrics...the list goes on. Using these tools lets you determine how successful your online efforts are, which in turn lets you determine your ROI.
Join Us For Spotlight 509
It’s easy to forget, when working amongst so many talented, passionate creatives, that the animations flashing across their screens, the images and video on their computers, aren’t their own artistic endeavors or their personal passion projects. That, in fact, they create their own art – in the form of paintings and drawings, jewelry, music, and […]
Voice User Interfaces and How to Write For Them, Part III
In my last post, I reviewed the styles of voice interaction (command-and-control vs. conversational) and how they inform scripting for voice user interface (VUI). Also, I shared an approach to writing prompts that helps users learn how to interact. However, a seamless voice-only experience is more than well-designed feature prompts.