Examining the brave new world of marketing
Finding Your Local Voice: Showing Up For Local Voice Search
By the end of this year, it’s estimated that there will be more than 30 million voice-first devices (like the Google Home and Amazon Echo) in US homes - and that doesn’t count mobile devices like phones and tablets that have other primary functions. That’s a lot of ways for potential customers to find out about your business.
Live Video: Brand & Audience Expectations
In an article originally published in PR News’ 2016 Guidebook on Video, John Lane looks at best practices for brands when it comes to live video. Use discount code FriendsVideo16to save $50 on the full guidebook at checkout! Below is an excerpt from the article.
Day in the Life: Jordan West, Senior Project Manager
“In college, at The University of Georgia, I started off as a Biology major. I was going into the medical field up until the end of my junior year,” said Jordan West, senior project manager. “I interned at a hospital - Athens Regional Medical Center - and after working in the pediatric post-surgical unit I decided that it was not for me.”
Strategically Creative: Are We Running Today?
At Centerline, we pride ourselves on creating content with intent. Content that is aligned with our client’s business goals, targeted at engaging specific audiences and built to drive that audience towards the intended action, through a call-to-action (CTA) or push to the next step.