Feb 28, 2017
Motion graphics styles are always changing – there’s always a new technique to try, a new trend when it comes to moving media. Our motion graphics designers, always on top of things, incorporate the latest and greatest styles into their work, pushing themselves and their work to be better for clients.
They also work on a lot – and I mean a lot – of projects. I asked them to pick out one of their favorite projects they’ve worked on during their time at Centerline. This was no easy task.
Check out their choices, and what they think made the project stand out among the many:
This was a series of animations that I really liked. We started working on these about a year ago, and we put so much in this right from the beginning of the story, with a really graphic style – completely different than what we usually do. There’s a little bit of 3D animation, and we used a film noir kind of style and again, right from the beginning, everyone was involved – animators, a beautiful soundtrack from composer Joe Basile. We had to create two different styles, and we didn’t know if it was going to work, but the client loved it. I was very proud.
Marcos Zanet, Senior Motion Graphics Designer
This project was different, because it’s one of the projects where we worked together as a group – associate creative directors, writers – everyone was involved in the concepting stage. We created a storybook for the project, and aligned the animation with the script really closely, visualizing it first. We did the writing almost simultaneously, and because of the initial collaboration and planning, the animation was so planned that it only took a few days to finish. Before we were even finished, everyone had a clear visualization of what the final product would be.
Jingky Gilbert, Motion Graphics Designer
I loved the work we did for Box + IBM, that one was great. It was an interesting challenge, because we were working on it in conjunction with their new, cobranded website – we had to toe the line between IBM and Box’s branding. The overall consistency of style is a nice thing, and it was also successful in the sense that there were no callouts on the screen – the information was universal, translatable, with nice music and animation. It effectively did the job with the minimal amount of graphics.
Mike Delaney, Art Director
This video was made for the IoT Genius of Things event, and we had a rushed timeline to get it done. It turned out looking pretty cool! I worked really closely with (Art Director) Rock – the leadership team came together to work on it, and I worked with them very closely. I got a lot of say in how it looked, and I’m really proud of how it turned out.
Jordan Hershel, Motion Graphics Designer
This was a nice project overall, and the client really liked the video. I thought it was interesting – it was one of the first projects I worked on almost when I started at Centerline. We had a lot of flexibility, and I had a lot of influence on the project. It’s cartoony, colorful, and we had a lot of time to work on the project.
Simon, Art Director
I was really proud of this. It was a different kind of client than I had been working with, and it was a manifesto for them – one animation that helps to define their core mission, and really be the first thing that someone goes to to learn more about the company. Also the style itself, at the time – it was done about five years ago – looked really nice and incorporated some cool techniques.
Brian Pace, Art Director
Pretty cool, right? Check out a behind the scenes look at our IBM SparkSecure 3D animations for another example of some kick ass animation work, and our revamped case studies show off some of the editing work we’re really proud of.
Interested in our open Motion Graphics Designer position? Check out the description on the Careers page, or check out some Motion Graphics Designers featured in our “Day in the Life” posts. If you have any questions, hit us up on Twitter – we’re @Centerline!