Mar 22, 2017
When it comes to the many, many videos we make for clients every year, it’s hard to imagine where we would be without the hard work and exacting eye of our editors. Whether they’re creating rough cuts to help support our vision for a project or weaving interviews into a story, they’re an integral part of the Centerline creative department.
I sat down with a few of our editors to find out more about their backgrounds, their favorite things about editing, and their favorite projects they’ve worked on recently.
Blake Godfrey, Editor
Background: Well, I’ve always been a film nerd – ever since I can remember. I was the guy that when my friends wanted to go out, I wanted to stay in and watch a movie. In my mid-20s, I went to film school.
I was also in plenty of bands, but I enjoyed being in the studio more than playing shows live, because in the studio you got to experiment more. I think editing is in that same vein – I get to play around with the picture, the pacing – everything about a scene you can play around with and fine-tune, and I really enjoy that. I never enjoyed being on stage or being in front of the camera, but I like being behind the camera and pulling everything together.
Before I got to Centerline I was doing a lot of different stuff – mostly movies. I was doing anything from editing, co-editing, or assistant editing films and all sorts of stuff. I kind of had this wide net of field experience early on.
Favorite Part of Job: There are two moments. One, just that sense of completion at the end of every project when it turns out like you wanted it to – when that vision actually comes to fruition and you actually see it on screen. That’s nice.
But then, also, sometimes you think something won’t work, and maybe by happenstance or whatever it is in editing, something does work unexpectedly, and it’s such a great moment.
Favorite Projects: I really love the Carolina Ballet “Little Mermaid” piece, that was, I think, my favorite thing I’ve done at Centerline so far. I love the Rube Goldberg piece for IBM dashDB, it just ended up turning out so well.
Advice: Coming from my background, what I’ve learned is that corporate advertising and B2B videos, it’s just such a different world from film or television editing.
The agency life is very, very fast paced, so I would say just to expect that, at least, and be able to roll with it. Sometimes, and I should take my own advice here, but sometimes you need to be able to let go of stuff, you can’t get too attached. Sometimes you can’t get everything perfect within the time you’re given, and that’s okay. I have a hard time with that. Centerline is a very quick pace – you can be obsessed with a project, but at some point you have to let it go out into the world.
I think it is important to get your creative kicks on your own stuff as well. I think that’s always fulfilling, working on a personal project. Not that you can’t be creative, or get your creative needs met at work, but it’s important to have your own things going on, too.
Scott Richardson, Editor
Background: When I was a kid, I convinced my dad to buy me a cheap video camera that used those tiny little cassette tapes. I used that to film things and make stupid videos with my friends.
At first, I thought I wanted to be a writer, then I thought I wanted to be a producer, then I thought I wanted to move to Los Angeles. After trying all those things, I took an editing job here at Centerline.
Favorite Part of Job: As an editor, in the position that I’m in – it’s cool to see how everything comes together. I get to see how everyone’s hard work and efforts come together for a final deliverable for the client, and it’s very rewarding, and very cool.
I also really like to make stuff, and as an editor I get the opportunity to do that every day.
Favorite Projects: The Visa + IBM Partnership announcement video was really fun to work on, and I got to go to Munich, Germany as part of the project. It was high stress, and I was running on a lot of adrenaline, but it was great to be there on site and to get something done in that type of environment.
An ideal project is one where the team trusts you to come in, take what you’re given, and make something out of it that other people might not have been able to see.
Advice: My advice for anyone would just be to keep making stuff – make some stuff for you, and make some stuff that pays the bills. Don’t neglect chasing projects on your own, personal time that fulfills you creatively. Just keep making things.
Caleb Hoopingarner, Junior Editor
Background: I started editing church videos for summer camps at my church, working on photo collages and that kind of jazz.
Originally, I went to school for graphic design, but then a professor said I wasn’t good enough. Since I enjoyed making videos, I thought I could combine the graphic skills I did have with production skills – I like doing live production for things like concerts – and got into video.
After that, I took an ‘Intro to After Affects’ course in college, and that’s what kick started things. There was a lot of self-teaching after that.
Favorite Part of Job: I think my favorite part of editing is when there’s that moment when an edit comes together – it could be during the content cut or at the very end of a project – but there’s a moment where the whole edit just clicks.
I also like the ‘Dear God, thank you – I’m done’ feeling that comes at the end of a lot of projects. At Centerline, you’ll do a rough cut, then a paper edit, then Edit 1, then you’ll pass a project off to an animator, then it comes back to you and you have to do final color or the final pass, then we send it off to the client for review. Projects can last for 2 days or 3 months. It’s fun to be done and get to move on to something else.
Favorite Projects: I edited two of the Innovate Raleigh Makers + Doers videos – the ones for Envested and Spoonflower. Those were really good – we were given the transcripts and as editors were told to craft a story. Usually, that goes to a writer first, but we got to make them how we wanted to be.
Advice: Learn keyboard shortcuts. You’ve also got to like watching the same thing over, and over, and over again.
I mean – there’s not really a ‘how-to’ editing guide, it’s just doing it and getting better. Watching movies and TV shows and picking up little tricks here and there, and figuring out how content flows together. There’s no A + B = C method of doing things, you learn to edit by feel – but you have to be able to back up those feelings with why it works.
Interested in our open Senior Video Editor position? Check out the description on the Careers page, or get more insider information by checking out a “Day in the Life” feature on Senior Editor / Motion Graphics Designer Adam Hofmann.
As always, feel free to hit us up on Twitter with questions, we’re @Centerline!