Tag: Content Creation

Get to the point — and 2 more journalism tips for content creation

The first business trip of my professional career was back in the spring of 2001. I was one year on the job for an advertising agency in Stamford, Conn., just 40 miles northeast of New York City. The agency’s signature account was Slim Jim, the beef jerky meat stick that successfully symbolized rebellion for the […]

Mar 28, 2016

Read more

Participating in the Process: Seeking Balance, Finding Reward

While the client-vendor relationship is always a game of give and take, it’s also a game of trust and reward. Content Marketers who want to produce top-performing results tend to shy away from just filling out a brief and hoping for the best when the first draft arrives. When it comes to video production, I […]

Feb 9, 2016

Read more

Email Hack: Strategy Team Talks Rapid Content Creation

As audiences expect everything faster, how can content marketers keep up with the demand without completely ignoring quality? How does quality fit in with the other key factors, including speed and message? Cait Smith, Executive Strategy Director, came across this on Fortune – a video explaining Snapchat from the CEO of Snapchat. She shared the […]

Jun 19, 2015

Read more