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Tag: Content Creation
Get to the point — and 2 more journalism tips for content creation
The first business trip of my professional career was back in the spring of 2001. I was one year on the job for an advertising agency in Stamford, Conn., just 40 miles northeast of New York City. The agency’s signature account was Slim Jim, the beef jerky meat stick that successfully symbolized rebellion for the […]
Marc Thaler
Mar 28, 2016
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Participating in the Process: Seeking Balance, Finding Reward
While the client-vendor relationship is always a game of give and take, it’s also a game of trust and reward. Content Marketers who want to produce top-performing results tend to shy away from just filling out a brief and hoping for the best when the first draft arrives. When it comes to video production, I […]
J. Graeme Noseworthy
Feb 9, 2016
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Email Hack: Strategy Team Talks Rapid Content Creation
As audiences expect everything faster, how can content marketers keep up with the demand without completely ignoring quality? How does quality fit in with the other key factors, including speed and message? Cait Smith, Executive Strategy Director, came across this on Fortune – a video explaining Snapchat from the CEO of Snapchat. She shared the […]
Stacey Northup
Jun 19, 2015
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