Tag: Content Strategy
Centerline Sessions: Navigating the New Content Marketing ChannelsNew content marketing channels are sprouting like weeds... or wildflowers. But it's often hard to know which one they will be when the first start emerging. In this installment of the Centerline Sessions, I had a chance to talk with Joe Pulizzi (Founder of Content Marketing Institute) and our own John Lane (Vice President, Strategy and Creative) about new digital content channels, how you might be able to divine the best channels for your audience, and the inventive ways marketers are already using the new mediums.
Centerline Sessions: Refurbishing the Content Factory ConceptThe ideals of content marketing are spreading rapidly within the most powerful of enterprises. Leading companies, like IBM, American Express and Adobe, realize that todays digital customers are craving a different type of engagement.
In this post, John Lane and Joe Chernov talk about who's doing content "right," and if the idea of "content factories" are shaking their negative connotation.