Tag: hubspot

Is Marketing Automation a Fad?

Much to the chagrin of less tech-savvy marketers, marketing automation isn’t going anywhere. Marketing automation occupies the sweet spot of reducing marketing costs while increasing campaign efficacy, and it is a win-win for the companies that have implemented it effectively. While the adoption rate of marketing automation systems (like Pardot, Marketo, Eloqua, Hubspot, etc.) has […]

Rob Gurley

Jul 20, 2015