Revisiting: Twitter Influence. Beyond followers, replies and retweets.
Since last May, a lot of things have changed in regard to Twitter. First and foremost, Twitter has grown exponentially. At that time, there were around 26 million people using the platform; that number has risen to around 175 million. And the growth in the amount of posts is staggering — from 65 million posts per day then to 200 million posts per day now.
That kind of use means Twitter is a platform with plenty of potential to influence consumer action. Measuring that influence, however, is a trick by itself.