Tag: Social Media

Emerging Social Media Trends, Tools and Tech

I had the opportunity to present at the Internet Summit this year on Emerging Social Media Trends, Tools and Tech. Now, I feel like I do as good a job as anyone staying on top of what's going on in an environment where new social sites and services go from "new" to "dead" in less time than it took for you to read this sentence. But I'm not a cool hunter. So I wanted to make sure that my presentation stayed focused on the need to lead all your social efforts — in fact, all your marketing efforts — with business purpose rather than delivery method. I think I did... but here's the presentation so you can see for yourself.

John Lane

Nov 22, 2011

Using Twitter to Reward Your Biggest Fans – NASA’s Approach to Social Media

Your Twitter followers are a built-in audience of fans. Reward them. Make them bigger fans, and you and your followers both benefit. While you don't need to send rockets to outer space, you can follow NASA's lead in the tweetup space. Pun intended.

Centerline

Sep 29, 2011

Visualizing the Power of Real-World Connections on Twitter.

And for my next completely unscientific study, I observed and plotted the first 24 hours of promoting a blog post on Twitter and found that real-world connections play a huge role in how much traction they get. In other words, I think you're going to be surprised by the number of shares that come from people you actually know and how that effects uptake beyond your own real-world social circle.

John Lane

Jul 21, 2011

Prepare to be ignored. (But it’ll be okay.)

I asked a simple question via Twitter three times: What percentage of the tweets in your feed do you think you actually read? I think the results are pretty fascinating. And with over 200 million tweets being sent daily, the amount that are actually read — and the implications of readership — are numerous and far reaching.

John Lane

Jul 6, 2011

Revisiting: Twitter Influence. Beyond followers, replies and retweets.

Since last May, a lot of things have changed in regard to Twitter. First and foremost, Twitter has grown exponentially. At that time, there were around 26 million people using the platform; that number has risen to around 175 million. And the growth in the amount of posts is staggering — from 65 million posts per day then to 200 million posts per day now.

That kind of use means Twitter is a platform with plenty of potential to influence consumer action. Measuring that influence, however, is a trick by itself.

John Lane

Jul 5, 2011

Adding a Little Civility to the Internet

People on the Internet can be rude, contributing in rude and sometimes vile ways to online communities. Luckily, Stack Exchange, among others have found ways to make the question and answer process a lot more productive and positive.

Centerline

Jun 15, 2011

The Best, Unintended Purposes of Instagram

One of the most interesting things about open social networks like Twitter, or more recently Instagram, is that most of the innovations that happen there are crowdsourced. Some smart people come up with an original idea to solve a specific problem or fill a very particular niche, and then the users take over and alter the focus. The users never ask for permission to change the focus. They just do it through their own actions.

Those unintended purposes are often the perfect uses.

John Lane

May 11, 2011

Content, Delicious Content.

I planned on writing this post a couple months ago... it was the day I heard Yahoo was shutting down Delicious. News came last week, though, that Delicious was granted a stay of execution, thanks to YouTube founders Chad Hurley and Steve Chen. Now, "stay of execution" was specific wording because, while I've given the necessary authorization to move my bookmarks to AVOS, no one really knows what will happen to it after that. But I hope it's a long, long life. And here's why...

Delicious is not so much a bookmarking tool (or even social bookmarking tool) as it is an incredible tool for content curation.

John Lane

May 3, 2011

Social Media Strategy, Tactics and Measurement

While Social Media can be powerful, it's not a panacea…it's not right for every business or every situation…it's not a stand alone solution…and it's far from free. Social media is a channel to deliver timely, relevant, valuable information to your customers and clients. It may be the best channel for engaging on a near one-to-one level (or a perceived one-to-one level)…but still just one channel among many options, nonetheless.

John Lane

Jun 28, 2010

Conversation vs. Publication

We need to be clear about what social media can do when it comes to marketing. It's great for listening. It's good for SEO. It's decent at directly driving traffic to content. It's not really so good at brand-initiated, purchase-influencing conversation. (Does that really exist anyway?) On the other hand, it is good for facilitating fan-initiated conversation about you. But you're not necessarily invited to that. And it might not all be friendly conversation.

John Lane

Mar 31, 2010