December Three for All: Ideas, Trends, and InspirationRather than break down each of the spectacular pieces individually this month, I’ve decided to discuss them as whole. This month we will be looking at how combination can add deeper meaning to a story. What makes these commercials feel so fresh and captivating is the element of combination. Through a mix of montage and […]
October Three for All: Ideas, Trends, and InspirationIn a traditional painting there is a visual hierarchy that, when employed properly, will lead the viewer through the piece. The same goes for web design, graphic design, architecture and more. This months post will focus on flow. In all aspects of art and design, flow is an important element to be considered.
September Three for All: Ideas, Trends, and InspirationThere is so much amazing work out there right now it is hard just to pick three pieces to show you all. Our pieces this month range from the minimal to the intricate in order to show how choosing the right method is just as important as the message. Let's go.
August Three for All: Ideas, Trends, and InspirationIts so easy to get caught up in the day to day, that often it's hard to take a moment and look at what is going on around you. Yet it is important that we come up for air every so often... and were here to help. So lets take a moment to dust of those creative cobwebs, and take a look at the work that inspires us (and hopefully you too.) Enjoy!
July Three for All: Ideas, Trends, and InspirationHere at Centerline we believe in sharing things that inspire us. Inspirations foster insights that help develop quality work. But rather than hoard this pool of inspiration we decided to share it with the world, and start a new conversation. Not only is inspiration relevant to creativity, but it's also important to know what makes something good. Hopefully you will find the work as inspiring as we do. Enjoy!
Naked MarketingIn journalism it's called the lead. In advertising it's called a hook. It's what gets your audience to commit to reading one more line, click down one more level. In this age of right-now communication and chronic impatience, it's all about building curiosity. So what's the key to doing that?
The Tragedy and Potential of B2B RomanceWe want proven reliability, measurable improvements, and cost savings in our purchases. But those don't excite us. Behind all these numbers, there are qualities that do more than catch an accountant's eye.
Every product has ideas, potentials, promises... all the people that can be reached, the markets that can be turned around, the planet that can become better than it was. These unquantifiable and immeasurable possibilities do to a listener what no numbers can ever accomplish: inspire.
Big Idea, Compact PackageA great marketing script is a big idea in a compact package. The aim is to have your audience hear the big idea, and instantly wonder how they can apply that big idea to their life, business, and future. Details are great, but it's the big idea that gets them to lean forward and go somewhere new.
The Centerline Story Multiplier...Now it's not about information any more — how much faster a product is, how many new features it has, and certainly not how much you talk about it.
Sure, these things still matter. But if anyone's curious about your product, they'll shout a question into a voice-enabled smartphone and have all the information in seconds. So let's go back to that conditional statement.
You have to make them curious.