Content Marketing Round-Up: Socially #BlessedIt seems like not a day goes by without news from one social media channel or another. There was Instagram’s rebranding, then Twitter excluding photos and links from the character count. As someone who spends a lot of time in and outside of work on social media, I’ve come to expect regular changes and updates. […]
Using Twitter to Reward Your Biggest Fans – NASA’s Approach to Social MediaYour Twitter followers are a built-in audience of fans. Reward them. Make them bigger fans, and you and your followers both benefit. While you don't need to send rockets to outer space, you can follow NASA's lead in the tweetup space. Pun intended.
Visualizing the Power of Real-World Connections on Twitter.And for my next completely unscientific study, I observed and plotted the first 24 hours of promoting a blog post on Twitter and found that real-world connections play a huge role in how much traction they get. In other words, I think you're going to be surprised by the number of shares that come from people you actually know and how that effects uptake beyond your own real-world social circle.
Prepare to be ignored. (But it’ll be okay.)I asked a simple question via Twitter three times: What percentage of the tweets in your feed do you think you actually read? I think the results are pretty fascinating. And with over 200 million tweets being sent daily, the amount that are actually read — and the implications of readership — are numerous and far reaching.
Revisiting: Twitter Influence. Beyond followers, replies and retweets.Since last May, a lot of things have changed in regard to Twitter. First and foremost, Twitter has grown exponentially. At that time, there were around 26 million people using the platform; that number has risen to around 175 million. And the growth in the amount of posts is staggering — from 65 million posts per day then to 200 million posts per day now.
That kind of use means Twitter is a platform with plenty of potential to influence consumer action. Measuring that influence, however, is a trick by itself.