The Best of 2014: Behind the Scenes, Applying Our Pasts and More
Dec 29, 2014
2014 was another incredible year at Centerline. We…
- Reached a company milestone of 100 employees…and blew right past it with 125 employees and counting.
- Expanded our content activation services to make our clients’ content even more effective.
- Launched an organizational consulting service to help businesses become content-centric, so that they can successfully integrate content into all aspects of their marketing efforts.
- Produced significant qualitative and quantitative results for IBM’s Mainframe50 Campaign, which received four impressive awards.
- Used our creative problem solving skills to make it snow in July for Lowe’s.
…just to name a few things.
We’ve enjoyed sharing our experiences and all that we’ve learned throughout the year. Here are seven blog posts from 2014 that are well worth a second visit.
Applying Our Pasts to the Present: Part I – Our unique past experiences – from directing in Hollywood to volunteering with the Peace Corps – have provided us with the necessary skills and knowledge for exceptional content marketing. Read how our pasts relate to our present.
Pre-Production: Making Sure Your Set is Set – Pre-production may not be the most glamorous part of the production process, but — done well — it has a significant effect on the final product. Learn how to save a lot of time and labor via post-production by focusing on innovation.
What Does Content Marketing Mean to You? – How do content marketing practitioners — the writers, designers, developers, project managers, strategy directors — define content marketing? Watch the video that captures their responses.
I’m Breaking Up with UX – A breakup letter written by one of our Strategy Directors. Kate Williamson explains why she’s staying away from the “User Experience” label to focus more on overall UX goals.
100+100 – 100 Employees, 100 Days of Giving Back – This summer, we reached 100 employees. We decided to give back to the community by volunteering our time with charities throughout Raleigh. Read about the very start of the 100+100 program.
User Experience Design Process [Infographic] – Here’s a high-level blueprint for executing good UX strategy. Step-by-step, you’ll learn how UX design fits into the digital experience design process.
Making Of: Telit “Internet of Things” Video – With the realization that most people never have the chance to see the magic of Telit within great technology, we created a video that would give them just that – an eye on the inside. Go behind the scenes to learn how we turned a complicated piece of technology into something that can be easily understood by the average consumer.
Anticipate Even More Next Year
We expect even more out of 2015. We’ll keep up with content marketing trends. We’ll regularly take you behind the scenes of our craft. And we’ll continue share the creativity of Centerliners.
Thanks for reading and sharing throughout this year. We hope you’ll join the discussion in the comments below and on Twitter as we share new blog posts in 2015.