Trendspotting: Keeping Up With the Latest Social Media Platforms
Dec 16, 2016
We’re all guilty of it – rushing to join the latest, “greatest” social channel the moment it’s launched. Then what? Do we create content specifically for that channel? Is our target audience even on that channel? Do we really need to be on that channel? You probably don’t know the answer to those questions. In this blog, originally posted in June, senior digital strategist Monique Simpson talks Trendspotting – how to keep up with the latest social media channels. Check it out!
Each year Mary Meeker releases her Internet Trends report, which identifies key trends that should be on all of our radars. The report can be both fascinating and overwhelming for those of us trying to keep up with it all.
As marketers, we often find ourselves suffering from “me too” syndrome. Our competitor is posting a lot of videos on YouTube, so we feel the need to add to our playlists. Everyone is talking about Snapchat, so clearly we must make an account (that we rarely use). The problem with this approach is you will always find yourself in the position of playing catchup.
Understanding your brand and your audience is the first step to narrowing down the social landscape to a manageable list, but even then it can be a lot to keep up with new features, ad opportunities and changing user demographics.
Following trends overtime makes things a lot easier to manage, so we’ve put together a simple three-step approach to keep up with the social trends and platforms that are most relevant for your business.