Vitamin T Interactive Infographic – The Power of UX
Nov 25, 2013
Ann Whitehurst (Senior Writer/Creative Strategist) and Bret Kruse (Associate Creative Director, Interactive) discuss the various user experience elements of the Vitamin T infographic.
User experience (UX) is a key component of online success. And it plays a major role in moving customers through each stage of the buyer’s journey.
As a creative talent agency, Vitamin T recognizes the influence UX has on customer engagement. So they partnered with Centerline to create an interactive infographic that would resonate with designers and companies seeking UX talent. (Read the full case study.)
This video goes behind-the-scenes to explore the concept and creation of the Vitamin T infographic “Don’t Be a UX Statistic” — illustrating what it takes to provide a powerful user experience.
I’ve always been intrigued by the power of communication and how stories shape and distinguish brands from one another. During the early part of my career, I worked on developing brand strategies and marketing campaigns in the music and fashion industries. My previous roles required me to conduct need assessments and identify development opportunities to help teams excel in communicating brand stories in a dynamic way, while creating a connected customer experience through the use of traditional and digital media. Today, I use my passion for creating memorable customer experiences to help Fortune 500 companies develop and execute brand-aligned marketing plans. At Centerline, I operate at the intersection of digital communication, brand strategy, customer experience and business development.