What Is Content Curation?
Museum curators do more than simply gather up random artifacts and put them on display. They carefully select pieces of art, sculpture, science or history and provide a point of view about the pieces. They explain the connections, the importance and the implications of the items within the exhibit. They add meaning through the specificity of the collection.
Content curators do the same… but they do it with discreetly collected thoughts. How does this piece of knowledge connect to the next? Are they about the same topic? Together, do they do a better job of explaining a thought than they can on their own?
Content curation can be a powerful tactic in establishing yourself as a thought leader. But, just like the museum curator, the key to success centers on what you add to the presentation of that specific topic that helps deliver meaning to viewers.
What collection are you curating? How is your point of view applied? How are you using collected knowledge to influence others?
And if you’re interested in the curated collection of images in this video…
:04 Indiana Jones
:05 Mona Lisa and Ecce Homo
:19 Thomas Crawford
:21 Modern Sculpture
:35 First Day On The Internet Kid
:42 Direct and Indirect Realism
:55 Content Strategy
:57 Dog Fashion
1:02 Shadow Illusion and the related The Dress
Watching TV as a kid, I used to run to the bathroom during the shows so I could make it back for the commercials. Those days launched me down a path that included layout and writing for the college paper; communications strategy for political campaigns; marketing strategy and graphic design for Gensler (a global design and architecture firm); and the implementation of new programming, animation and design techniques for Centerline. Today I specialize in content marketing strategy and building digital deliverables to execute those strategies. But it’s about more than just creating killer digital content. At Centerline, we help clients succeed in the digital marketplace using a three-pronged approach: strategic (message creation, brand strategy), tactical (design, development), and analytical (measurement and adaptation). This experience-tested approach allows me to build campaigns that are both well-designed and effective for clients like IBM, GE and National Instruments.
My passion for design was forged from LEGO’s, a $2 VHS camera, and the desire to never have a real summer job. I have always found myself at the intersection of hard work and creativity. In High School that meant splitting time in both the football stadium and the theatre department. In College, that meant staying up 72 hours straight to finish a design project. Today I apply that same passion to creatively solving problems with the utmost accountability. As a designer, visual thinker, and creator I work with a love for all forms of visual communication. Creating work that is both technically and creatively strong is central to my process here at Centerline. Aside from motion design and advertising, I enjoy music, the outdoors, and a good book. I constantly strive to evoke thought, create change, and spark emotion not only in my work, but in my life as well.