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The Citrix mantra is “work better, live better.” The company wanted to continue to position itself as a thought leader in anytime, anywhere workplace solutions, while demonstrating how its cutting-edge technology is changing how its own employees – and the world – work, everyday.
Quintiles approached Centerline for help crafting new messaging and bringing fresh perspectives to market via their website. They envisioned a redesign that would further solidify them as an industry leader, while also expanding the presence and reach of their consulting expertise.
IBM | LinuxONE
To reach the passionate audience of Linux-loyalists—and to show its own commitment to furthering the open, collaborative Linux community—IBM developed IBM LinuxONE, a Linux-only mainframe that combines hardware, software and services solutions. IBM partnered with Centerline to help successfully position and launch the new systems, the IBM LinuxONE brand and associated offerings.
CEI | The Digital OfficeBuilding upon the work that helped develop CEI’s public image to increase brand recognition, we continued to work with CEI to ultimately drive even greater sales. We created three local commercials to generate new leads and built a new website experience to increase customer satisfaction.
Lowe’s Home Improvement
To continue to provide great how-to content that supports customers throughout their own home improvement adventures, Lowe’s teamed up with Centerline to showcase the fearless talents of three unique DIY bloggers. This series would reach a DIY audience through multiple channels, inspiring customers and boosting their level of confidence in completing their own home projects.
Lowe’s Home ImprovementIn order to help Lowe’s find different ways to provide proactive value to their customers, Centerline regularly delivers relevant and engaging content to the company’s target audience. By providing user-centered content, we’re helping Lowe’s build solid relationships and increase credibility and loyalty with customers.
First Citizens BankFirst Citizens Bank’s goal is to provide the same personalized support you get from a small community bank, but with the portfolio of products and services you expect from the big guys. To embody both of those distinguishing traits and bring in a completely different customer demographic, Centerline worked with the bank to redesign their website.
IBM InfoSphere StreamsIBM and Centerline worked together to employ creative storytelling and metaphors to explain three different business applications of their InfoSphere Streams product. This unique video series is full of authenticity and humor while still staying true to the brand character of IBM.
GE Water and Process TechnologiesCenterline partnered with GE Water and Process Technologies to generate revenue by reimagining the online experience so it appealed to prospects at various stages in the buying cycle. Through customer research, stakeholder interviews, content-centric design process and more, we crafted a user-friendly experience with greater ability to drive leads, resulting in a $1M+ ROI for GE.
EatonBy knitting together character design with an informed narrative, Centerline added a storyteller’s finesse to Eaton’s value proposition for an unforgettable result. The character-driven animations created a unique voice, translating complex concepts into an informed but entertaining presentation.
IBM z SystemsCenterline partnered with IBM to successfully launch the newest mainframe: The z13. This integrated campaign would inform consumers and prospects about the product’s capabilities and differentiators in the realm of the global economy.
IBM StorageIBM Storage was having a hard time consistently engaging audiences through stories of value. Centerline helped them utilize their vast amount of resources that spotlighted their diverse portfolio of products and solutions to their full potential.
TelitTo help tell the story of their solutions in a highly visual way, the leading machine-to-machine (M2M) technology provider looked to its agency partner, Centerline.
IBM Netezza Centerline worked with IBM Netezza to position them as a forwarding-thinking company whose products help businesses capture and utilize all the information available to them in order to boost their data-driven marketing efforts.
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