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I had the opportunity to present at the Internet Summit this year. I was pretty excited because it’s one of the premier conferences for digital marketing, and it’s right here in Raleigh. I was a bit trepidatious because the subject matter — Emerging Social Media Trends, Tools and Tech — honestly isn’t what I would call my expertise.
It’s not that I don’t know much about the subject matter. I feel like I do as good a job as anyone staying on top of what’s going on in an environment where new social sites and services go from “new” to “dead” in less time than it took for you to read this sentence. But I’m not a cool hunter. So I wanted to make sure that, even with “emerging” and “technology” in the title, I stayed focused on the need to lead all your social efforts — in fact, all your marketing efforts — with business purpose rather than delivery method.
Among other examples, I presented how ABC World News and Red Bull are using Instagram to great effect. And I exposed why Sharpie wasn’t getting the same result on the emerging platform. (Here’s a hint: It’s about giving people unprecedented access to your brand in new ways rather than recreating your product catalog over and over.) I also discussed Klout and what it’s really good for.
Anyway… You can walk yourself through the presentation below. Or you can find a version of the presentation with all my speaking notes here. Or if you want to know more about our “business goals first” approach to social media, you can email me, and we can set up a time to go through the presentation in person.
And thanks to everyone who came to the session!