Senior Strategic Creative Director
Most people leave advertising
for a career in Hollywood but for me, it was the other way around. I was the co-founder of Trailing Johnson Productions with my longtime creative partner Justin Lin, the director of “Star Trek Beyond” and the “Fast and Furious” franchise. After five years of writing and developing dozens of movie, television and web projects with him, I became disenchanted with the long timelines and high risk of the entertainment industry.
While working at Dreamworks Pictures and WGBH Boston, I began a serendipitous copywriting stint for MCA Records / Universal Music Group that ignited my love for the fast pace and quick turnaround of advertising and content marketing.
As a Senior Creative Director, I’ve worked on a variety of campaigns across Centerline’s diverse set of clients, including Ericsson, IBM, Google, and Lowes. With a deep background in conventional narrative storytelling, honed in the trenches of the entertainment industry, I pride myself on the ability to help clients solve their toughest creative problems.
The Lost Generation, French New Wave, American New Wave, Stanley Kubrick, Led Zeppelin, 80s Video Games, James L. Brooks, Phillip K. Dick, Gnocchi, John Williams
Triangle Go-To Spot
Stanbury, Mateo Bar de Tapas, KoKyu Na'Mean, Royale, NCMA, Dashi, Rue Cler, Fiction Kitchen, Fullsteam, Bond Brothers, Father and Sons, Durham Farmer's Market
Proudest Career Moment
At the Sundance Film Festival where my first produced screenplay, "Better Luck Tomorrow," stirred controversy, was defended by Roger Ebert in a shouting match, and sold to MTV Films for theatrical distribution.
Favorite Centerline Work
The IBM CHQ video wall content, the Netezza "Dominoes" video, and the infamous Coldplay event opener.