Greg Harbinson

Strategy Director

I’ve always liked taking things apart.

It wasn’t until I got a little older that I realized how much fun it could be to put something back together. It’s something special to dissect the unfamiliar, learn how it works and make it better than it was before. I like to bring this approach to any project I work on.

When I’m presented with a problem, I rely on a formula of targeted observation and analysis to guide me towards the goal of providing valuable insights and recommendations.

My focus at Centerline is finding ways to help businesses communicate—be it with their customers, their partners or their employees. I work with a team of strategists, as well as account specialists and creative experts, to define the problems we’re trying to solve and develop solutions.

Hometown

Orlando, Fla.

Biggest Influence

"Zen and the Art of Motorcycle Maintenance"

Triangle Go-To Spot

Mecca, Deep South, Umstead State Park

Proudest Career Moment

Leading my first client workshop in New York City. I tried so hard to play it cool when all I really wanted was a picture of that skyline view.

Favorite Centerline Work

The digital transformation work for National Instruments.